Excellence - celebrating 60 years
Programme
Click on a session name in the programme overview to find out more, browse the full programme below. Workshop information is also available to download in PDF format:
| Congress 2007 - programme (print ready PDF - 1.6 MB) |
Workshops (print ready PDF - 700 KB) |
Programme overview
Full programme
| SUNDAY 16 SEPTEMBER |
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| 09:00 - 17:00 |
WORKSHOPS |
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| 14:00 - 18:00 | CONFERENCE REGISTRATION |
| 19:00 - 21:00 | WELCOME RECEPTION EnergieForum Berlin Stralauer Platz 34, 10243 Berlin The Welcome reception takes place in the Atrium of the Energie Forum, a former gasworks built in the early 20th Century and remodelled by architects Bothe, Richter, Teherani to realise a contemporary, energy efficient environment. |
| MONDAY 17 SEPTEMBER |
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| 08:30 - 09:40 | WELCOME AND OPENING OF THE CONFERENCE |
| Opening and welcome Véronique Jeannin, ESOMAR Director General Matthias Fargel. ESOMAR Representative in Germany |
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| President's address Frits Spangenberg, ESOMAR President |
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| Introduction to the programme John Kearon, Chairman of the Programme Committee |
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| 09:40 - 10:40 |
KEYNOTE Florian Henckel von Donnersmarck Oscar winning film director, 'The Lives of Others' |
| 10:40 - 11:25 |
Break |
| COMPANY PRESENTATIONS |
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| 11:25 - 13:00 |
SESSIONS IN PARALLEL |
| PARALLEL ONE |
BROADENING SKILLS Evolution Chaired by: John Kearon, BrainJuicer, UK |
| 60 Years: Then and now Evolving research from a risk-reducer to a source of inspiration Maarten Schellekens, McKinsey & Company (formerly Philips), Netherlands Charmian Tardieu, MilesFurther, Germany |
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| In search of excellence The evolution and future of qualitative research Peter Cooper, CRAM International, UK |
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| The marketing researcher as Renaissance man The creation of modern skill sets Michael Alioto, Market Probe, USA |
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| PARALLEL TWO | A CLOSE LOOK: INDIA AND CHINA Chaired by: Arleen Macaraeg-Denque, Motorola, USA |
| A tale of two giants Unlocking the DNA of Chinese and Indian consumers Chirajeet Sengupta, Evalueserve, India |
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| Communication index A roadmap to understanding changing communication patterns Wei-Cheng Chen, InterMedia, USA Min Shen and Ying Qin, Horizonkey Information and data CO. Jun Zhang, Horizon Research Consultancy Group, China |
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| Local jewels and global heroes The fusion model of global brand management David Lee and Yijun Ma, Ipsos, China Edvin Babic and Ute Rademacher, Ipsos Qualitative, Germany |
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| PARALLEL THREE | ENGAGING RESPONDENTS Discussion Session Chaired by: Manfred Mueller, Unilever, Germany |
| Truth in measurement Comparing web-based interviewing techniques Randall Thomas and John Bremer, Harris Interactive, USA George Terhanian, Harris Interactive, UK Mick Couper, University of Michigan, USA |
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| Maximizing respondent engagement The use of rich media Jennifer Reid, Vision Critical, Canada Monique Morden, Angus Reid Strategies, Canada Angus Reid, Angus Reid Strategies, Canada |
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| 13:00 - 14:20 |
Lunch |
COMPANY PRESENTATIONS
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| 14:20 - 15:05 |
KEYNOTE Professor Lou Marinoff Philosophical Counsellor and Consultant |
| 15:05 - 15:50 |
Break |
COMPANY PRESENTATIONS
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| 15:50 - 17:25 |
SESSIONS IN PARALLEL |
| PARALLEL ONE |
THE BUSINESS CASE (1) Chaired by: Florence Netzler, McDonald’s Europe, France |
| Research alchemy Combining creativity and rigour with a sprinkling of sugar Carl Nagle, Helen Williams and Kellie Fernandes, Cadbury Schweppes Asia Pacific, Australia Kristin Hickey, The Leading Edge, Australia |
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| Insight into action The joy of new confidence Catriona Ferris, Unilever, UK Lyn McGregor, Flamingo International, UK Karen Paterson, Millward Brown, UK |
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| No more death by research debrief Innovative ways to convert insights into action Amy Ricketts, Motorola, USA Anette Bendzko, GfK, Germany |
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| PARALLEL TWO | THE SHOW CASE Integration Chaired by: Nonoy Niles, ACNielsen Asia Pacific, Hong Kong |
| Dancing with inspiration A multi-disciplinary approach to get closer to consumers Elisabeth Vorwerk, Beiersdorf, Germany Natascha Haehling von Lanzenauer and Claudia Antoni, H,T,P, Concept, Germany |
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| Touchpoint tracking Turning what we do on its head Fiona Blades, Mesh Planning, UK |
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| Back on track A fresh direction for the Rexona brand Jaroslav Cír, Unilever Personal Care, UK John Pawle, QualiQuant (QiQ) International, UK Simon Patterson, CRAM International, UK |
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| PARALLEL THREE | CLIENT ROUNDTABLE Chaired by: Arleen Macaraeg-Denque, Motorola, USA An invitation only opportunity to discuss, exchange ideas, determine best practice and explore solutions to the challenges of life on the client side. Jos De Winter, P&G, Belguim |
| 17:30 - 18:30 | AGM FOR ESOMAR MEMBERS |
| 18:30 - 19:30 | NETWORKING DRINKS |
| TUESDAY 18 SEPTEMBER |
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| 09:00 - 11:05 |
SESSIONS IN PARALLEL |
| PARALLEL ONE | THE SHOW CASE Measuring Emotions Chaired by: Manfred Mueller, Unilever, Germany |
| Beyond neuroscience Engagement and metaphor David Penn, Conquest Research, UK |
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| Beyond research The case for intuitive response and CRM feedback Emmanuel Verhagen and Philip de Wulf, Psilogy, Belgium Guido van der Mullen, i-city and Living Labs, Belgium |
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| Analysis of eye properties Evaluating emotional reactions to advertising Jakob de Lemos, iMotions - Emotion Technology, Denmark Kim Møller, Bang & Olufsen, Denmark |
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| Using faces Measuring emotional engagement for early stage creative Orlando Wood, BrainJuicer Labs, UK Tijs Timmerman, Philips International, Netherlands |
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| PARALLEL TWO | BROADENING SKILLS Coaching and Training Chaired by: Mark Whiting, Moët Hennessy, France |
| Scalpel or hand grenade? Understanding client decision making Sangeeta Gupta, PepsiCo, India Subhransu Rout, Motorola, India |
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| Finding and developing new talent A global tour of the challenges David Smith, DVL Smith Group, UK Mario van Hamersveld, Van Hamersveld MC, Netherlands |
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| Training the next generation It’s market research, but not as we know it Mike Cooke and Phyllis MacFarlane, GfK NOP, UK |
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| Neuroscience - from talk to action Wendy Gordon and Caroline Hayter Whitehill, Acacia Avenue, UK |
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| PARALLEL THREE | RESEARCH IN DIFFICULT CIRCUMSTANCES Discussion Session Chaired by: John Kearon, BrainJuicer, UK |
| Europe’s last dictatorship Activists and the media in Belarus Paul Tibbitts, Radio Free Europe / Radio Liberty, Czech Republic Sarah Glacel, InterMedia Survey Institute, USA |
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| Research in war zones Methodology vs. practicality in Iraq and Afghanistan Matthew Warshaw, D3 Systems, USA Gary Langer, ABC News, USA |
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| A year on in Iraq Johnny Heald, ORB, UK Munqith Daghir, IIACSS, Iraq |
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| 11:05 - 11:50 |
Break |
| COMPANY PRESENTATIONS |
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| 11:50 - 12:35 |
KEYNOTE Geert van Kuyck Senior Vice President of Global Marketing Management, Philips |
| 12:35 - 14:05 |
Lunch |
COMPANY PRESENTATIONS
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| 14:05 - 16:05 |
SESSIONS IN PARALLEL |
| PARALLEL ONE | THE BUSINESS CASE (2) Chaired by: Richard Ebenbeck, Wrigley, Germany |
| Evolution of beauty: Dove case study A new brand activation research model Severine Distave, Unilever, Belgium Tom De Ruyck, Steven Van Belleghem and Niels Schillewaert, InSites Consulting, Belgium |
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| The 2006 FIFA World Cup case Effective management of a 360° communication strategy Olivier Heck, ADIDAS Guillaume Weill and Laurent Florès, CRMMetrix, France |
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| Racing past the barriers The success of the Apache motorcycle in India Prasad Narsimhan, TVS Motor Company, India Poonam Kumar,TNS, India |
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| Algebra, slide rules and hammers A mobile telecoms segmentation Nick Bonney, Orange UK Jonathan Fletcher, Illuminas Group, UK |
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| PARALLEL TWO | PEOPLE AND SOCIETY Chaired by: Guillermo Oliveto, CCR Group/IRI, Argentina |
| If 'We' not 'I'…Then what? From Anglo-Saxon to global world views of human behaviour Mark Earls, Author & Consultant, UK |
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| Work versus life? Changing attitudes towards work around the globe Charlotte Cornish, FDS International, UK Fabián Echegaray, Market Analysis, Brazil David Donnelly, Instinct and Reason, Australia |
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| Happy malcontents Individuals and society Krzysztof Zagorski, CBOS – Public Opinion Research Center, Poland |
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| Women in the world’s Muslim economies Measuring the effectiveness of empowerment Karl Feld, D3 Systems, USA |
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| PARALLEL THREE | CALL FOR ACTION (1) Discussion Session Chaired by: Arleen Macaraeg-Denque, Motorola, USA |
| A quest for answers The campaign against Why Stephen Phillips, Spring Research, UK |
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| Avoiding myopia Transforming the marketing research industry Stephan Thun, Maritz Research, Germany Randy Brandt, Maritz Research, USA |
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| 16:05 - 16:50 |
Break |
COMPANY PRESENTATIONS
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| 16:50 - 17:35 |
KEYNOTE James Surowiecki Author, 'The Wisdom of Crowds' |
| 20:00 - 00:00 |
CELEBRATION DINNER PARTY EventIsland Studios Berlin Eiswerderstr. 18, 13585 Berlin-Spandau EventIsland Studios are located on an island in the middle of the river Havel in the district of Spandau. These beautiful historic yellow-brick buildings, built over 100 years ago, are now under historical protection. Until 1918 they housed the “Royal Prussian Fireworks Laboratory”, connected to the garrison of Spandau. Since 1980 the venue has been home to the TV Studios Berlin EventIsland. |
| WEDNESDAY 19 SEPTEMBER |
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| 09:00 - 11:05 |
SESSIONS IN PARALLEL |
| PARALLEL ONE | NEW FRONTIERS Chaired by: Ted McConnell, P&G, USA |
| Web 2.0 and beyond Challenge and potential for marketing management Marc Drüner, Trommsdorff & Drüner, Germany Werner Remmele, Nokia Siemens Networks, Germany |
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| Second Life A tool to collaborate with the consumer François Abiven and Emilie Labidoire, Reperes, France |
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| Insight 2.0 New media, new rules, new insight Ray Poynter and Graeme Lawrence, Virtual Surveys, UK |
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| Is spontaneity still relevant? The emergence of participative techniques Caroline Pakel-Dunlop, To The Heart, UK |
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| PARALLEL TWO | BROADENING SKILLS Today’s Leadership, Tomorrow’s Talents Chaired by: Guillermo Oliveto, CCR Group/IRI, Argentina |
| Leadership The men and women who shape our industry Simon Chadwick, Cambiar, USA Interviewed by: Surinder Siama, Podcaster-in-chief, ResearchTalk Podcasts, UK Future Talent Andreas Koukas, MSc Strategic Marketing Student, Cranield University, UK Sarah Meinhardt, MBA Student, Maastricht University, Netherlands |
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| TALENT PANEL How students and young researchers are bridging the generation gap and how companies are responding to the search for talent. Panelists include Phyllis MacFarlane, GfK NOP, UK Jeanie Arthur, Freshminds, UK Elizabeth Norman, Elizabeth Norman, UK |
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| PARALLEL THREE | CALL FOR ACTION (2) Discussion Session Chaired by: John Kearon, BrainJuicer, UK |
| Faster and cheaper Do we really need proper research any more? Matt Burn, ICM Research, UK Jerry Thomas, MSTS, UK |
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| Stop asking questions Understanding how consumers make sense of it all Jochum Stienstra, Ferro Markt- en Communicatie Onderzoek, Netherlands Dave Snowden, Cognitive Edge, UK |
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| 11:35 - 11:55 |
PRESENTATION OF ESOMAR AWARDS |
| Congress awards Best case history Best methodological paper Best paper overall - the 'Fernanda Monti Award' |
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| Excellence award The best paper presented at an ESOMAR event |
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| ESOMAR excellence award for standards of performance in market research |
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| 11:55 - 12:40 |
KEYNOTE Tariq Krim Founder and CEO of Netvibes |
| 12:40 - 13:00 | CLOSING |
| 13:00 - 14:00 | FAREWELL DRINKS |
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