Programme
| SUNDAY 6 MAY |
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| WORKSHOP |
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| Extended semiotics (day 1) The technology of cultural insight Extended Semiotics is a two day workshop. Delegates can choose to attend Day 1, Sunday 6th May, Day 2, Monday 7th May or day 1 and 2. Day 1 covers Semiotics, while day 2 is for delegates who want to go into both theory and practice of integrating semiotics techniques into the research process. Virginia Valentine, Partner, Semiotic Solutions, UK Malcolm Evans, Founding Partner, Space Doctors, UK |
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| MONDAY 7 MAY |
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| WORKSHOPS | |
| Extended semiotics (day 2) The technology of cultural insight On day 2 we will go into both theory and practice of integrating semiotics techniques into the research process. Virginia Valentine, Partner, Semiotic Solutions, UK Malcolm Evans, Founding Partner, Space Doctors, UK |
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| The hidden art of interviewing The use of Neuro Linguistic Programming (NLP) and more in market research interviewing Improve your skills in interviewing situations and in day to day meetings in order to access deeper communication with respondents and colleagues. These are the learnings from this workshop. Neil McPhee, Managing Director, Nuance Research, UK Roger Terry, Director of Training and Research, Evolution Training Ltd, UK |
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| CONFERENCE REGISTRATION |
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| WELCOMING DRINKS |
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| TUESDAY 8 MAY |
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| OPENING SPEAKER Peter Laybourne, Chairman of Fathom International Ltd, UK |
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| DEMYSTIFYING INSIGHTS |
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| Insights vs findings Lessons learned from the trenches Marsha E.Williams, Nickelodeon, USA |
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| Why do we keep insights so well hidden: The components and processes to deliver insights Mike Sherman, Synovate, Hong Kong SAR |
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| Misconceptions of insights It ain’t what you do, it’s how you think Wendy Gordon, Acacia Avenue, UK Caroline Hayter Whitehill, Acacia Avenue, UK Nitasha Kapoor, Acacia Avenue, UK |
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| The case of the elusive insight Lessons from the greatest researcher of them all Achala Srivatsa, ACNielsen International, USA Anjali Puri, ACNielsen ORG MARG, India Shashikala Raj, United Spirits, India |
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| PANEL DISCUSSION The future of insights Consumer Insights as a discipline, have we just re-branded market research or have we really evolved? Where to from here? Panellists: |
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| INSIGHT GENERATION |
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| Warm vodka and sweaty women Changing consumer behaviour in Russia Greg Rowland, Greg Rowland Semiotics, UK Jaroslav Cir, Unilever, UK |
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| The push for holistic perspectives From consumers to people Ick-Sang Roh, Hankook Research, Korea Jay W. Shim, Hankook Research, Korea |
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| Beyond the obvious Freud and the wreckage of verbatims Luigi Toiati, Focus, Italy |
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| Consumer attitudes and behaviours Marketing to the inner child Jonathan Fletcher, Illuminas Business Strategy Division, UK Julian Kenway, Illuminas Child and Youth Division, UK |
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| COMPANY PRESENTATION Engaging the organisation - FocusVision David Chandler, Client Services Director, FocusVision, Europe |
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| NETWORKING DRINKS |
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| WEDNESDAY 9 MAY |
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| PANEL DISCUSSION Ethics in insight generation This session looks at the role of corporate social responsibility and ethics in generating consumer insights. Moderated by: Anumita Sharma, the third eye Marketing Intelligence.Research, UK |
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| INSIGHT INTO ACTION |
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| No insight, no idea Dave Cobban, Wieden + Kennedy, Netherlands |
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| From consumer connection to consumer insight A Nestlé case study Malgorzata Blachowska, Nestlé, Poland |
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| How to generate global insights to create global brands Johannes Hartmann, Unilever, Netherlands |
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| Actionable consumer insights Turning environmental concerns into competitive advantage Richard Atkinson, 2CV Research, UK |
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| INTERACTIVE SESSION The key challenges of Consumer Insights |
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| KEYNOTE Marketing 2010: What consumers need and what clients need to hear Paul Birkett, Global Director, PepsiCo, USA |
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| FAREWELL DRINKS |
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KEEP ME INFORMED |