Congress 2008

 


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Official Knowledge Partner

FRONTIERS

Overview

The world is transforming. Each new day presents unexplored terrain and uncharted frontiers. Venturing into these new spaces can be daunting but with knowledge, creativity and experimentation the opportunities for growth are vast.

We will explore how research pioneers this new business and societal paradigm, sets the trends and responds with new and better solutions.

Congress 2008 wants to challenge the status quo, inviting you to think beyond the here and now, focusing your attention on everything that is cutting edge, innovative, creative, and ‘business unusual’.  

Enterprise and surprise should be the mood of our congress in Montreal.

A word on Montreal, this is a city with a dual personality.  It is an exciting mix of European warmth and North American modernity with a history of rich tradition, a mosaic of cultures, and a passion for the future. The city is bubbling with creativity and innovation making it the ideal setting for ESOMAR’s first flagship Annual Congress outside of Europe.

FORMAT

We want to hear about leading edge thinking and novel and non-conventional approaches from intellectually stimulating speakers and companies who bring solutions, broaden our vision and provide inspiration.

The programme will allow for different styles of presentation, from classic paper to ‘fast’ presentation sessions (Pecha Kucha), World Café, round table and panel discussions. 


Programme committee

Guillermo Oliveto
Programme Committee Chair
General Manager, CCR Group/IRI, Argentina
Tim Bohling
Vice President, Market Intelligence, IBM Americas
Anne Kirah
Head, Future Alliance, Denmark
Jean-Marc Léger
President and Economist, Leger Marketing, Canada
Dave McCaughan
Strategic Planning Director, McCann WorldGroup, Asia-Pacific 
Elisabeth Vorwerk
Senior Brand Intelligence Advisor, Beiersdorf (NIVEA brands), Germany

 


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