Global Market Research 2007
ESOMAR Industry Report
Date of publication: 17.09.2007
ISBN: 928310209
Global Market Research 2007 is the 19th annual industry study undertaken by ESOMAR and the second to be developed in cooperation with KPMG Business Advisory Services. The latest edition provides the most comprehensive assessment yet of the sector's global landscape.
The report includes:
- Global and regional highlights
- Turnover and growth data on 74 countries
- Breakdowns on spend by research method, design and client sectors
- Insight from the industry’s leaders
- Analysis of the industry’s outlook and competitive environment
- Summary of findings of a study on the growth of international research
- Focus on two specific sectors – retail and pharmaceutical – looking at developments that are shaping the market research industry in these areas
- An overview of technological developments and their impact on the research
- The clients’ perspective providing insight on what matters to them as they decide how and where to spend their research budgets
- A look at the Top 25 firms, market consolidation, and key financial figures of the top 10 companies
- An Industry Journal capturing the main events of the last 18 months
Price
Non-members:
EUR 350- for printed report and EUR 250- for PDF report
Members:
EUR 150- for printed report and free PDF download in My ESOMAR










