Industry Relationships

International Chamber of Commerce - ICC

The International Chamber of Commerce (ICC) is the only representative body that speaks with authority on behalf of business enterprises from all sectors in every part of the world.

With member companies and associations in more than 140 countries, the ICC has a leading role in self-regulation in the multiple disciplines of marketing through the participation of a cross-section of businesses involved, as producers or buyers, in the marketing process.

ESOMAR and the ICC collaborate to promote the ICC/ESOMAR International Code of Marketing and Social Research Practice.

Website: www.iccwbo.org

World Federation of Advertisers – WFA

The World Federation of Advertisers (WFA) is the voice of advertisers worldwide. Through 50 national advertiser associations across five continents, as well as numerous multinational corporate members, WFA represents 90% of global advertising spending – some US$ 400 billion - per annum.

In total WFA represents more than 10,000 businesses operating in a broad spectrum of sectors at national, regional and global levels.

WFA’s mission is to take the lead in setting global best practice standards in the field of media and advertising, and to speak out on behalf of its members when local practices fall short of global best practice standards.

ESOMAR will organise on 1 – 4 June 2008 the WM3 – Worldwide Multi Media Measurement conference in Budapest in cooperation with the WFA.

Website: www.wfanet.org

World Advertising Research Centre – WARC

WARC is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities. WARC.com supplies its users with information in key areas critical to their success, including communications effectiveness, media planning and buying, market research and methods, and consumer insight and behaviour. WARC is an independent organisation and works closely with trade associations, industry bodies and blue chip companies around the world, including ESOMAR.

ESOMAR conference papers can be found in WARC’s electronic library. ESOMAR members benefit from a 10% discount on subscription to WARC’s electronic library.

Website: www.warc.com

World Association for Public Opinion Research - WAPOR

The World Association for Public Opinion Research (WAPOR) aims to advance the use of science in the field of public opinion research.

WAPOR’s mission is to establish and promote contacts between professionals and institutions in the field of qualitative and quantitative scientific research worldwide, to improve and protect its use in national and international affairs and to assist in and promote the development of public opinion research in the emerging democracies of the world.
Members of WAPOR acknowledge their obligations to protect the public from misrepresentation and exploitation for the purpose of research and to adhere to the basic standards of scientific investigation.

Every two years WAPOR organises an international conference coinciding with the ESOMAR annual congress.

Website: www.unl.edu/WAPOR

United Nations Environment Programme – UNEP

The mission of the United Nations Environment Programme (UNEP) is to provide leadership and encourage partnerships to foster poverty eradication and prevent environmental damage by inspiring, informing and enabling people to improve their quality of life without compromising that of future generations.

ESOMAR partnered with UNEP in 2003 to promote research-based “responsible marketing”. The partnership involves stimulating research on consumer attitudes and behaviour and providing background information on sustainable consumption by consumers and corporate buyers. It brings together professionals from government authorities and marketing and research industries to share experiences, define issues and develop joint initiatives and follow-up.

ESOMAR, UNEP and MPG International compiled information to establish the impact of sustainability campaigns on consumers’ choices. Subjects included consumers’ and company buyers’ attitudes towards sustainability and purchasing decisions, the effectiveness of sustainability claims in advertising and promotion and the incentives and constraints on taking sustainable action.

For more information on this project and possible ways to contribute visit www.mpgintl.com/sustain.

In addition to the project, ESOMAR and UNEP held a joint conference on Responsible Marketing in May 2004 in Germany where the contribution of research to sustainability and quality of life was the main topic of discussion.

Website: www.unep.org