INITIATIVES
ESOMAR is committed to moving the industry forward. Our initiatives include representation within international bodies and studies on industry developments.
Developing talent
Developing Talent is a project for enhancing the skills, know-how and expertise of future market research professionals.
Our objective is to enrich and harmonise market research education and training in leading universities and business schools and create awareness of the importance of adding new marketing intelligence skills within the market research industry. We implement an integrated approach to information gathering, market knowledge and decision-making support.
Help us build on the Decision-Makers' Guide
Give your feedback on the 12 Killer Questions
World Industry Network (WIN)
WIN is an agenda setting forum for global leaders in the research industry and a communication platform to inform and update associations, aligning and involving them in industry projects.
Regular international meetings are organised to discuss trends and critical issues and to develop collective responses and plans for action.
Industry Relationships
ESOMAR seeks co-operation with key players in business, government and non-governmental organisations, including those in the academic world, and co-operates with several bodies to represent the market research industry worldwide.
- International Chamber of Commerce - ICC
- World Federation of Advertisers – WFA
- World Advertising Research Centre - WARC
- World Association for Public Opinion Research - WAPOR
- United Nations Environment Programme - UNEP
MORE ABOUT INDUSTRY RELATIONSHIPS