Good quality, good business
Programme
| SUNDAY 28 OCTOBER |
|
| 09.00 - 17.00 | WORKSHOP |
| 14:00 - 17:00 | CONFERENCE REGISTRATION |
| 19:00 - 20:30 | WELCOME RECEPTION |
| MONDAY 29 OCTOBER | |
| 09.00 - 09.10 | WELCOME AND OPENING OF THE CONFERENCE |
| Opening ESOMAR |
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| Introduction to the programme and keynote Reginald Baker, Programme Committee Chairman and Chief Operating Officer, Market Strategies, USA |
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| 09.10 - 09.50 | KEYNOTE New insights into optimizing survey questionnaire design and selecting a mode of data collection Jon A. Krosnick Professor of Communication, Political Science, and Psychology, Stanford University |
| 09.50 - 10.00 | Q&A |
| 10.00 - 10.30 | Refreshment Break |
| DATA QUALITY | |
| 10.30 - 10.35 | Introduction by session chair Niels Schillewaert, InSites Consulting, Belgium |
| 10.35 - 11.00 | Improving Panel Sampling Embedding Propensity Scores & Response Behavior in Sampling Frames Lennart Huizing, Martin Muller and Clasine van der Wal, Motivaction International, Netherlands, Marianne Hubregtse, Gerty Lensvelt-Mulders, Utrecht University, Netherlands, Robert van Ossenbruggen, ProCression, Netherlands |
| 11.00 - 11.25 | A tale of two questionnaires Pete Cape, Survey Sampling International, UK, Jackie Lorch, Linda Piekarski, Survey Sampling International, USA |
| 11.25 - 11.50 | Moving tracking studies on-line Experiences gained when using fully automated procedures Fredrik Nauckhoff, Cint, France, Fredrik Östgren, Nepa, Sweden, Bo Mattson, Cint, Sweden |
| 11.50 - 12.15 | The superiority of panel research A fast food choice modelling case study Brian Fine, Con Menictas, Edward Wei, AMR Interactive, Australia |
| 12.15 - 12.25 | Discussion |
| 12.25 - 13.55 | Lunch |
| 13.35 - 13.50 | Company presentation CONFIRMIT How to increase panel utilization with Concurrent Sampling Pamela Veraart, VP Panel Management and Operations, The NPD Group Pat Molloy, Chief Strategy Officer, Confirmit. |
| QUALITY OF PANELS | |
| 13.55 - 14.00 | Introduction by session chair Randall Thomas, Harris Interactive, USA |
| 14.00 - 14.25 | Six degrees of online quality Mark Walton, Jon Briggs, TNS, Hong Kong SAR |
| 14.25 - 14.50 | Are panelists employees or respondents? Social versus economic exchange Eric Taylor, Western Wats, USA |
| 14.50 - 15.15 | Panel satisfaction index Quality target for online access panels owners? Laetitia Sassinot-Uny, Andera Gadeib, Dialego AG, Germany |
| 15.15 - 15.25 | Discussion |
| 15.25 - 15.55 | Refreshment break |
| QUALITY OF PANELS CONTINUED | |
| 15.55 - 16.20 | Duplication & multi-source online panel recruitment Real quality differences or idle rumours? Kristof De Wulf, Sam Berteloot, XL Online Panels, Belgium |
| 16.20 - 16.45 | Do rotten apples spoil the whole barrel? Exploring quality issues in panel data Lex van Meurs, Liesbeth Nekkers, Intomart GfK, Netherlands, Robert Ossenbruggen, ProCression, Netherlands |
| 16.45 - 17.10 | Viable online research in a country with low internet penetration The case of Greece Katerina Sergi, Hellas Saltavarea, The Hellenic Research House, Greece |
| 17.10 - 17.20 | Discussion |
| 17.20 - 18.20 | Networking drink |
| TUESDAY 30 OCTOBER | |
| PROPRIETARY PANELS | |
| 09.00 - 09.05 | Introduction by session chair Frank Kelly, TNS European Access Panels, The Netherlands |
| 09.05 - 09.30 | Moving offline to online Why one commercial broadcaster wouldn’t look back Simon Scholes, ITV, UK Christine Connor, GfK NOP Media, UK |
| 09.30 - 09.55 | Client-managed proprietary online panels A John Deere case study Bryan Dorsey, John Deere Ag Marketing Center, USA |
| 09.55 - 10.20 | A pint of lager and panel membership Measurement of Out-of-Home TV viewing Leo Malagoni, BskyB, UK Anne Barnsdale, Ipsos MORI, UK |
| 10.20 - 10.30 | Discussion |
| 10.30 - 11.00 | Refreshment break |
| 11.00 - 12.00 | INTERACTIVE SESSION Professional Standards An update on latest developments Adam Phillips, Chairman ESOMAR Professional Standards Committee |
| 12.00 - 13.30 | Lunch |
| 13.10 - 13.25 | Company presentation eCGlobalPanel Embracing innovation in Emerging Markets: from Web 2.0 to Virtual Worlds and its implication in Market Research. The Case of Latin America. Adriana Rocha - Managing Director - eCGlobalPanel Iván Casas - CEO - eCMetrics |
| NEWEST DEVELOPMENTS | |
| 13.30 - 13.35 | Introduction by session chair Bo Mattsson, Cint, Sweden |
| 13.35 - 14.00 | Respondent authenticity A biometrical approach to authenticate panellists Christoph Irmer, ODC Services, Germany Bernd Wachter, Psyma Group AG, Germany |
| 14.00 - 14.25 | Market measurement: the next frontier for panel research Mike Cooke, Corrine Moy, Nicholas Watkins, GfK NOP, UK |
| 14.25 - 14.50 |
Web 2.0 Market Research How can market research profit from new interactive internet technologies and services? Harald Markut, Opinions Online Panelservice, Austria, Christopher Morasch, Respondi AG, Germany |
| 14.50 - 15.15 |
Online panels are unsustainable: online communities are the future A BBC World Service case study Kelly Shephard, BBC World Service, UK Pete Comley, Virtual Surveys, UK |
| 15.15 - 15.30 | Discussion |
| 15.30 - 16.00 | Refreshment break |
| 16.00 - 16.05 | Introduction to invited speaker Reginald Baker, Programme Committee Chairman and Chief Operating Officer, Market Strategies, USA |
| 16.05 - 16.35 | INVITED SPEAKER Please keep your arms and legs in the car - the roller coaster to the future Simon Chadwick, Cambiar, USA |
| 16.35 - 16.45 | Q&A |
| 16.45 - 16.55 | PROGRAMME SUMMARY AND CLOSING Programme Summary Reginald Baker, Programme Committee Chairman and Chief Operating Officer, Market Strategies, USA |
| 16.55 - 17.00 | Closing of the conference ESOMAR |
| 17.00 - 17.30 | FAREWELL DRINKS |
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