AN ESOMAR WORLD RESEARCH FORUM
A journey through the world of global brands
Dan LeahyRichard Rees
Abstract
An inspiring and thought provoking journey through the world of global brands that provides an understanding of how you can apply their key pillars of success to your brands.
Dan Leahy
A senior partner at northandsouth, Dan leads the Amsterdam office in the Netherlands. Previous to his present role, Dan spent 12 years in a variety of commercial and marketing roles within the Heineken International organization, with a focus on the creation and commercialisation of a number of international innovation initiatives.
< BACKRichard Rees
A founding partner of northandsouth in 2002, Richard has 17 years experience in the industry, specializing in innovation and brand development for a number of clients including Heineken, Sara Lee, KPN, and Phillips.
Richard combines his work with an ongoing role as a mentor at Central St Martin’s College, London and is currently part of an academic & industry based initiative to encourage greater collaboration between creativity and commerce.
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