A matter of belief
Sigrid Schmid & Patricia BlauAbstract
Being successful has become a hard job for healthcare products. This presentation sheds light on one promising option for their unique branding and compelling marketing: differentiation by strong visual product explanation and demonstrations.
Embedding the idea in the context of two major cultural changes, the rise of pictures and the increasingly functional and selective body concept, the presenters will explain the potential of such RTBs, and how this potential can be revealed in a new kind of in-depth and visualisation research.
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