Panel Research 2007

• Overview
• Programme
• Venue
• Exhibition & sponsorship
• Participating Companies

Buy conference papers

2007 events

• Retail
• Asia Pacific
• Consumer Insights
• Luxury Brands
• WM3
• Congress 2007
• Panel Research
• Qualitative
• Fragrance

Gold Sponsor

Cint is a software company providing CPX, the open marketplace for accessing respondents through online panels across the globe. Access directly to more than 150 panels owned by market research companies and media companies. More...

Sponsor

eCGlobalPanel is pioneer and leader in building online panels and providing interactive market research services for Latin America, Iberia and the US Hispanic Markets. More...

Good quality, good business

A pint of lager and panel membership
Measurement of Out-of-Home TV viewing

Leo Malagoni & Anne Barnsdale

Abstract

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain. A proprietary online panel approach was adopted, to allow weekly reporting to advise advertising sales strategy. This replaced a more conventional telephone interviewing method that had been used previously.

This paper will be a case study, highlighting how a flexible approach to online panel creation, management and maintenance was vital in addressing this demanding business issue. The focus will be on the obstacles faced, and the thought processes and actions that led to effective solutions.

< BACK

Leo Malagoni

Senior Market Insight Executive, BskyB, UK

Leo has spent the majority of his career working in television and advertising research. He has been at Sky for the last 3 years and worked on advertiser solutions as part of the Sky Media Insight team. Previously, Leo held similar roles at ITV and media agency, Mediacom. Since joining Sky, Leo has worked across a wide range of broadcast areas including the implementation of Skyview – the largest television viewing panel of its type in the world. Recently Leo has been working closely with Ipsos MORI in providing accurate and reliable audience data for the out of home sports market.

Anne Barnsdale

Associate Director, Ipsos MORI, UK

Anne began her research career 8 years ago at BMRB, going on to be a client-side researcher for Flextech Television. Since joining Ipsos MORI 4 years ago Anne has played a major role in the design and management of media research initiatives, with a strong interest in developing online techniques for the media domain. She has played a key role in audience measurement research, particularly in challenging markets across Africa, Russia and the Middle East. Anne has been running the BSkyB online panel for out-of-home TV viewing since it was awarded to Ipsos MORI in 2006

< BACK

Register to attend Panel Research 2007