Search
in
When registering use the

personal code - CONG_ADG

Bookmark and Share

Programme

Morning

  • What is Conjoint, from matrices to card sorts
  • Adaptive Conjoint and Discrete Choice
  • Design and Interpretation of Discrete Choice
  • Hierarchical Bayes

Afternoon

  • Conducting “what-if” simulations
  • Structural Equation Modeling
  • Max-Diff Scaling
  • Understanding Differences, Cluster Analysis to Latent
  • TURF - Total Unduplicated Reach & Frequency
  • “Build You Own” and Configurators

Testimonials

Some of the feedback received from past participants:

“Excellent presentation! Comprehensive and compact!”

“The coverage is just enough for a day and it inspires the audience to think about practical usage of the topic covered.”

“Lots of theory covered. It helped broaden my quantitative knowledge!”

“Good conceptual frameworks of quantitative techniques”

ADVANCED QUANTITATIVE TECHNIQUES
Understanding where the leading edge is, and how to use it

MONTREAL / 22 SEPTEMBER 2008
In combination with Congress 2008 		Registration
Add to Outlook calendar
Invite a Colleague
MOSCOW / 13 OCTOBER 2008
 		 Registration
Add to Outlook calendar
Invite a Colleague

Workshop overview

An understanding of advanced quantitative techniques will lead to better application of these new and exciting measures. If researchers know what they are, when they should be used, what data needs to be available, which outputs can be produced, and when not to use them, then they will be in a better position to commission research, organise sub-contractors or specialists, or to engage in further exploration of the techniques. In this one day session you can expect to:

  • Gain an understanding of which types of techniques are applicable to which types of problems
  • Review the different types of data required for the different techniques and the different types of outputs
  • Look at what is happening in the world of leading edge quantitative research for example Structural Equation Modelling and Latent Class Analysis
  • Review new methodologies including MaxDiff Scaling and Best/Worse Conjoint, Choice modelling (including Discrete Choice and Conjoint Analysis), and Hierarchical Bayes

Level

Advanced

You should have a good working knowledge of conventional quantitative research and be comfortable with traditional concepts such as factor analysis and cluster analysis.


Workshop leaders

Jon Pinnell
President & COO, MarketVision Research, USA

Ray Poynter
Director, Virtual Surveys, UK


ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.


KEEP ME INFORMED
Email: