SHIFTING PARADIGM

An ocean of brands

Laura Ruvalcaba, Felipe Espinosa and Deborah Elkes

Laura Ruvalcaba

Researcher is Laura’s professional passion. She has been doing this for the last 20 years, addressing it with management since 2002 leading BRAIN GROUP as CEO. After 5 years the company is proudly among top 5 in Mexico.
She has been active as well in Marketing Research Industry in Mexico trough AMAI, reaching projects with impact at a national level such as the first definition and rule for classifying social classes in Mexico or measuring non response rates. Research without questioning drives her mind, music her heart.

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