Qualitative Research in the 21st Century
Andrew Dexter
CEO, Truth, UK
Andy Dexter is managing partner of Truth Marketing Strategies, a new strategic insight consultancy launched 1st March 2007. He is well known in the global market research community both as a practitioner and entrepreneur. He is a Cambridge graduate, a Fellow of the Market Research Society and holds numerous research industry awards for presentations and papers worldwide, including three from the ESOMAR Congress. He is 42, married with one child, and lives in London.
As CEO, Andy took Incepta Marketing Intelligence (now Illuminas) to UK Top 10 status, whilst opening new offices in the US and Asia, and gaining Marketing Magazine’s Research Agency of the Year Award 2004. He quit as CEO in March 2006 to launch new business interests. He also consults in a non-executive capacity to a variety of growing businesses outside the marketing insight arena.