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Programme
Download FINAL Programme
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| MONDAY 12 MARCH |
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| 09:00 - 17:00 |
WORKSHOPS |
| Advanced quantitative techniques Understanding where the leading edge is, and how to use it An understanding of advanced quantitative techniques will lead to better application of these new and exciting measures. Jon Pinnell, President & COO, MarketVision Research, USA Ray Poynter, Director, Virtual Surveys, UK |
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| Ethnography and observational research Applying cultural analysis tools in consumer research Using actual footage from studies and simulations, here is your chance to develop interview and observation skills using ethnographic techniques. Hy Mariampolski, Managing Director, QualiData Research, USA Neil McPhee, Managing Director, Nuance Research, UK |
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| Creativity Finding better ideas and more powerful solutions This workshop will explore the value and benefits which creative thinking can bring to market research. Linda Caller, Managing Director, Thought Agents Ltd, UK Olwen Wolfe, Managing Director, Worlding, France |
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| 10:00 - 17:00 |
CONFERENCE REGISTRATION |
| 19:00 - 20:30 |
WELCOME RECEPTION |
| TUESDAY 13 MARCH | |
| 09:00 - 09:20 |
WELCOME AND OPENING OF THE CONFERENCE |
| Opening Frits Spangenberg, ESOMAR President |
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| Introduction to the programme and keynote John Marinopoulos, Programme Committee Chair and Director, DVL Smith Group, Australia |
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| 09:20 - 10:00 | KEYNOTE Successful Business in Asia Tony Fernandes, Entrepreneur and founder of the no-frills airline AirAsia, Malaysia |
| 10:00 - 10:10 | Q & A |
| 10:10 - 10:40 |
Refreshment break |
| BRANDED SOCIETIES |
|
| 10:40 - 10:45 |
Introduction by session chair John Marinopoulos, DVL Smith Group, Australia |
| 10:45 - 11:10 |
Noodles & Pastas of Asia’s evolving markets A study on implications of market changes for marketers Manish Makhijani, Pond’s, Unilever, India Nehal Medh, Ipsos Novaction, India |
| 11:10 - 11:35 |
Found in Translation: Redefining a western brand in an eastern context Dominic Lefebvre, The Leading Edge, Singapore Andrew Povolny, The Leading Edge, Australia |
| 11:35 - 12:00 |
Brand 'Malaysia' Pratik Thakar, McCann Worldgroup, Malaysia |
| 12:00 - 12:15 |
Discussion |
| 12:15 - 14:00 |
Lunch |
| 13:25 - 13:55 |
EXPERT BRIEFING GMI Creative Technology & Interactive Research Solution for Online Market Research Industry Tatt Chen, VP Asia Pacific, GMI |
| PEOPLE VERSUS CONSUMERS |
|
| 14:00 - 14:05 |
Introduction by session chair Gilbert Lee, Research International, China |
| 14:05 - 14:30 |
The changing mindset of a billion minds Mapping the emerging mindset of India and its implication for brands & businesses Dheeraj Sinha, Bates Enterprise, India |
| 14:30 - 14:55 |
Asia is geared up for Innovation! The building blocks of successful innovations from a people perspective in Asia Pacific Luc Rens, Research International, China Gail Mackenzie, Research International, Australia |
| 14:55 - 15:20 |
Connecting with people in a fragmenting world: Expanding beyond consumerism Murray Campbell, TNS, New Zealand |
| 15:20 - 15:45 |
Heidi and the Bollyblog: The people focused approach - an experiment Ayobamidele Gnädig, Natascha Haehling von Lanzenauer, H, T, P, Concept, Germany Alain Messerli, Concept Zurich, Switzerland Natascha Haehling van Lauzenauer, H, T, P, Concept, Germany |
| 15:45 - 16:00 |
Discussion |
| 16:00 - 16:30 |
Refreshment break |
| 16:30 - 18:00 |
INTERACTIVE SESSION This session looks at new opportunities for brands to connect; focussing on people, rather than consumers. Hosted by: David McCaughan, McCann-Erickson, Japan Derek Leddie, The Leading Edge, Australia |
| 18:00 - 19:00 |
NETWORKING DRINKS Sponsored by Research Now and Focus Vision |
| 20:00 - 23:00 |
DINNER Sponsored by TNS at the Menara Kuala Lumpur |
| WEDNESDAY 14 MARCH | |
| NEW METHODOLOGIES FOR NEW NEEDS |
|
| 09:00 - 09:05 |
Introduction by session chair Ruchika Gupta, Nokia, India |
| 09:05 - 09:30 |
Consumers at the heart of Innovation: Different shades of a new spectrum Raymond Crook, Research International, Australia Sunanda Brahma, Research International, India Helen Wing, Research International Group, UK |
| 09:30 - 09:55 |
Engaging the new consumer Lee Ryan, TNS, Singapore Mark Leong, TNS, Hong Kong SAR |
| 09:55 - 10:20 |
Building an online rural panel in an offline market: A Malaysian case study Hubertien Koopman, Quality Panels Asia, Malaysia Sandra van Hellemond, Quality Panels Asia, Malaysia |
| 10:20 - 10:30 |
Discussion |
| 10:30 - 11:10 |
Refreshment break |
| 10:50 - 11:05 |
COMPANY PRESENTATION RESEARCH NOW Flash Survey Tools for Online Surveys – A “Flash in the Pan” or a Flash of Inspiration? Charles Pearson, Senior Vice President, Business Development, Research Now |
| TALENT MANAGEMENT |
|
| 11:10 - 11:15 |
Introduction by session chair Atsuo Murakami, JMI, Japan |
| 11:15 - 11:40 |
Catch them young – and watch them grow… Grooming talent in schools to extend the reach of Market Research Caz Tebbutt Dennis, Tebbutt Research, Fiji Islands |
| 11:40 - 12:05 |
Research in popular culture John Sergeant, Eureka Strategic Research, Australia James Lane, James Lane Research, Australia |
| 12:05 - 12:15 |
Discussion |
| 12:15 - 12:55 |
INTERACTIVE SESSION Industry leaders share their point of view on Talent Management. |
| 12:55 - 14:25 |
Lunch |
| 14:05 - 14:20 |
COMPANY PRESENTATION Confirmit Confirmit 11: Leverage your panel more effectively: Treat your panelists as customers Kjell Øksendal, VP of Marketing, FIRM |
| 14:25 - 15:25 |
PANEL DISCUSSION Industry experts discuss crucial next steps to attract, train and retain talent in the regional marketing and research industry. Moderated by: John Marinopoulos, DVL Smith Group, Australia Panelists: Chris Robinson, Group HR Director of the Kantar Group, Singapore John Smurthwaite, Chairman of TNS Asia Pacific, Malaysia Aseem Puri, Regional Brand Manager of Unilever Asia and developer of Career Wise, India Farquhar Stirling, Managing Director ASEAN countries ACNielsen, Indonesia Andy Drake, Managing Director GfK Asia, Singapore Anna Alù, Director Development and Events, ESOMAR |
| 15:25 - 15:55 |
Refreshment break |
| 15:55 - 16:00 |
Introduction to keynote John Marinopoulos, DVL Smith Group, Australia |
| 16:00 - 16:35 |
KEYNOTE Asian Brand Strategy – A New Paradigm for Boardrooms Martin Roll, Global Brand Strategist and bestselling author, Singapore |
| 16:35 - 16:45 |
Q & A |
| 16:45 - 17:00 |
PROGRAMME SUMMARY AND CLOSING |
| Programme Summary John Marinopoulos, Programme Committee Chair and Director, DVL Smith Group, Australia |
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| Closing Frits Spangenberg, ESOMAR president |
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| 17:00 - 17:30 |
FAREWELL DRINKS |
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KEEP ME INFORMED |