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Flash Survey Tools for Online Surveys – A “Flash in the Pan” or a Flash of Inspiration?

Charles Pearson

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Market researchers have become increasingly aware of the need to produce more stimulating surveys online in order to avoid respondent fatigue and improve response rates.  As a result, panel companies have produced a range of innovative “Flash” tools to bring their surveys to life.  Whilst it is generally accepted that Flash applications can greatly enhance respondent experience, less is known about how respondents themselves respond to the more sophisticated survey programming.  This presentation aims to give a more solid understanding of what Flash tools are currently available and what respondents themselves think about them.

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Charles Pearson

Senior Vice President, Business Development, Research Now

Charles is currently Senior Vice President, Business Development, at Research Now in London where he is responsible for the company’s global New Product Marketing Team and its U.S. business.

Charles has 20 years of research supplier experience, having held senior roles in Business Development, Client Service, and Analytics at Greenfield Online, comScore Networks, MarketTools, Knowledge Networks, Ipsos-ASI, IRI, AC Nielsen, McKinsey & Company, and BBDO. Charles is also a frequent speaker at various industry conferences including IIR, MRA, ESOMAR, and AMA. Most recently, Charles spoke at both the IIR U.S. and European conferences on “Conducting International Online Research: The Importance of Understanding Local Differences in Both Study Implementation and Result Interpretation”.

Charles also spoke at the ESOMAR Panel Conference in Barcelona on "SMS and WAP -- The Short Cut to Faster and Better Survey Response?”.

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