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Competing on a world stage

Overview

Asia is a mosaic of old and new, rich and poor, simple and complicated, artificial and natural, east and west and so much more. It has a young spirit with enough energy to produce innovative new approaches, ambitious thoughts, novel methods and innovative technologies within marketing and market research.

What are these Asian approaches? What are Asian insights? What are Asian secrets to sustainable growth? Can Asian methodologies be applied on a world stage?

Answering these exciting questions will be the engine which drives Asian economies and our research industry in the years to come. Those who understand their markets and can react quickly to change will be the big success stories of the future.

This conference explores what we can expect from Asia in the fields of marketing and marketing research from three perspectives:

Market Research ‘Made In Asia’
The Business of Market Research
Competing at Home and Abroad

Programme committee

John Smurthwaite (Committee Chair)
Chairman, Asia Pacific. Latin America, Middle East & Africa
TNS, Malaysia

Mun-Hong Chin
Director
American Express, Singapore

Ken Leung
Director, Knowledge & Insights
Bausch & Lomb Asia-Pacific, Hong Kong

Michihiro Ota
President’s Office Director
INTAGE, Japan

Rinita Singh
Managing Director
Quantum Market Research, India

Barry Tse
Managing Director
WisdomAsia Marketing, China

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