ASIA PACIFIC 2009
COMPETING ON A WORLD STAGE
BEIJING / 5 - 7 APRIL
What does Research 2.0 mean to consumers in Asia Pacific?
Ray PoynterPete Cape
Andrew Lewis
Steve Cierpicki
Shizue Vieira
Abstract
This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:
- Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in other parts of the world?
- How will Asia Pacific consumers respond to requests to: blog, upload images, to comment, to discuss, and to engage in online collaboration?
- Are there differences, in terms of Research 2.0, between cultures which are more individualistic and those which are more collective?
Ray Poynter
Ray is the Managing Director of The Future Place, a thought leadership consultancy based in the UK, and has spent the last 30 years at the interface between research, innovation, and technology. In the late 90s Ray was at the vanguard of promoting online research, and for the last three year has been a leading advocate of Web 2.0 in the context of market Research.
PETE CAPE
Pete has over 20 years experience in Market Research. Initially a specialist in international telephone research he was a founder member of TNS Interactive in the late nineties and has concentrated on online research ever since. Joining Survey Sampling in 2005 he oversaw the rapid development of their online business in the UK and became Global Knowledge Director in 2006. He is a frequent speaker at conferences, seminars and training workshops around the globe and a regular contributor to research and marketing publications.
Andrew Lewis
Andrew is Managing Partner and head of the quantitative research team at THE RESEARCH AGENCY.
He has over 11 years experience in the industry. Prior to the creation of THE RESEARCH AGENCY in New Zealand, Andrew spent 5 years working in the UK with strategic consultancy Drummond Madell and Research International and TRBI.
Andrew has a passion for research that informs business decision-making and helps clients grow.
Steve Cierpicki
Steve has been a market researcher for 13 years and at Colmar Brunton for 10 years, where he is a company shareholder and board director. He has been involved in hundreds of online studies over this time and sits on Colmar Brunton’s Web 2.0 R&D Advisory Group. Steve was the Queensland AMSRS State Chair for from 2002 to 2008. He has a Master of Business (Research), BMgt (Marketing), BA (Accounting) and CPA.
Shizue Vieira
Shizue has been with Fem Marketing House, a Japanese agency focusing on qualitative research, for almost two years and leads a team creating research projects for local and international projects. Shizue was born and raised in Japan, graduating from a Japanese University, but along the way attended high school in Minnesota, USA.