ASIA PACIFIC 2009
COMPETING ON A WORLD STAGE
BEIJING / 5 - 7 APRIL
Programme
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| SATURDAY 4 APRIL |
|
| WORKSHOP | |
| 09.00 - 17.00 | Semiotics (Day 1) Cultural insight for enhanced communication |
| SUNDAY 5 APRIL |
|
| WORKSHOPS | |
| 09.00 - 17.00 | Semiotics (Day 2) Cultural insight for enhanced communication |
| 09.00 - 17.00 | Qualitative Research Meeting the challenges of changing demands |
| 09.00 - 17.00 | Presenting Effective use of the latest trends |
| 16.00 - 18.00 |
CONFERENCE REGISTRATION |
| 19.00 - 20.00 |
WELCOME RECEPTION (sponsored by Survey Sampling International) |
| MONDAY 6 APRIL |
|
| 08.30 - 22.30 |
CONFERENCE DAY ONE |
| 08.30 - 17.00 | EXHIBITION |
| 09.00 - 09.10 | Opening by ESOMAR Gunilla Broadbent, ESOMAR President |
| 09.10 - 09.20 | Introduction to the programme and keynote John Smurthwaite, Programme Committee Chair |
| 09.20 - 10.00 | KEYNOTE Streching beyond Wendy Tso Partner, Silver Group, China |
| 10.00 - 10.15 | Q&A |
| 10.15 - 10.45 | Refreshment break |
| 10.25 - 10.40 | COMPANY PRESENTATION: GfK Welcome to the Orange Research World - GfK Custom Research China Michael Mueller, Managing Director GfK Custom Research, China |
| INNOVATING FOR INNOVATION | |
| 10.45 - 10.50 | Introduction by session chair Rinita Singh, Quantum Market Research, India |
| 10.50 - 11.15 | Excitement drives successful innovation in Asian markets! Rosalynn Tang, Gilbert Lee & Jeremy Lau, Research International, China Luc Rens, Research International, The Netherlands |
| 11.15 - 11.40 | What does research 2.0 mean to consumers in Asia Pacific? Ray Poynter, The Future Place, UK Pete Cape, Survey Sampling International, China Andrew Lewis, The Research Agency, New Zealand Steve Cierpicki, Colmar Brunton, Australia Shizue Vieira, Fem Marketing House, Japan |
| 11.40 - 12.00 | Discussion |
| 12.00 - 13.15 | Lunch |
| 12.55 - 13.10 | COMPANY PRESENTATION: Confimit For tough economic times, Confirmit launches a new horizon Wale Omiyale, VP Business Development, Market Research, Europe and Asia Pacific |
| ASIAN WORLD-WIDE APPLICABILITY | |
| 13.15 - 13.25 | Introduction by session chair David Richardson, TNS, Korea |
| 13.25 - 13.50 | Acting global and thinking local Motorola post launch satisfaction Frank Landeck, GfK Custom Research, China Pei Jiu, Motorola, China |
| 13.50 - 14.15 | Purchase behaviour for new product evaluations A new consumer segmentation Maiko Kawaguchi & Alexander Murray, INTAGE, Japan |
| 14.15 - 14.40 | From Bricolage to Pho Vietnam as a model for global influences and assimilations at meal times Alison Dexter & Bach Ngoc Hieu An, TNS, Vietnam |
| 14.40 - 14.55 | Discussion |
| 14.55 - 15.25 | Refreshment break |
| THE BUSINESS OF MARKET RESEARCH: ‘COST-CENTER’ OR ‘KNOWLEDGE-CENTER’? | |
| 15.25 - 15.30 | Introduction by session chair Ken Leung, Bausch & Lomb Asia-Pacific, Hong Kong |
| 15.30 - 15.55 | The evolving role of in-house market research professionals From “reactive” to “proactive” Andy Kung, The Hong Kong Jockey Club Grace Tse, Hong Kong Disneyland |
| 15.55 - 16.20 | A-Ha How to really move from a cost centre to a knowledge centre Peter Harris, Colmar Brunton, Australia |
| 16.20 - 16.35 | Discussion |
| 16.35 - 17.25 | PANEL DISCUSSION Culture and business in China This session will focus on the differences between China and other Eastern and Western cultures, what are the key symbols, archetypes and thinking that trigger responses in Chinese people? How can these best be used by business? What should outsiders do or not do to truly understand Chinese culture? Do Chinese companies understand their market fully or is there a sense of copying the Western world in their marketing and advertising? Moderator: Davide Quadrio, Director, BizArt/Arthub, China Panel: Ian St-Maurice, Asia-Pacific Marketing & Sales Practice, McKinsey & Company, China Shu-Chun Lai, Executive Director, Beijing New Music Ensemble, China Ou Ning, Artist/Curator, Hong Kong Shen Zhen Biennale, Hong Kong |
| 17.25 - 18.10 | NETWORKING DRINKS |
| 18.45 | BUSES LEAVE FOR DINNNER |
| 20.00 - 22.30 | NETWORKING DINNER sponsored by GfK |
| TUESDAY 7 APRIL |
|
| 08.30 - 18.10 |
CONFERENCE DAY TWO |
| 08.30 - 17.00 | EXHIBITION |
| 09.00 - 09.45 | PANEL DISCUSSION Creativity, Counterfeits and Copycats How can the nurturing of creativity in China help this country take the step from "factory of the world" to leader in winning design and content generation? The panel will address current challenges (e.g., copyright infringements) with the future opportunities (e.g., leveraging the power of creativity and how to nurture it). Moderator: Marco Bevolo, Independent Author, formerly Director, Philips Design, Netherlands Panel: Bianca Cheng, Director, Jade International Capital Partners, China Rieko Shofu, Executive Manager Corporate Design, Hakuhodo, Japan Rita Soh, Past President, Singapore Architects Society, Singapore Lyndon Neri, Founding Partner of Neri & Hu Design and Research Office, Founder of Design Republic, China |
| SIMILARITIES AND DIFFERENCES ACROSS THE REGION | |
| 09.45 - 09.50 | Introduction by session chair Barry Tse, WisdomAsia Marketing, China |
| 09.50 - 10.15 | Lipstick on a pig Getting the tastiest pork from Japanese qualitative research James Parsons, Flamingo, Japan |
| 10.15 - 10.40 | Research methodologies in China Past, present, and future Susan Ellis, Melbourne Business School Sydney Campus, Australia Brian Fine, The Online Research Unit, Australia Daisy Xu, Synovate, China |
| 10.40 - 11.05 | East meets West Bringing two perspectives together Patricia Blau & Susanne Wieners-Schlupkothen, GIM, Germany |
| 11.05 - 11.20 | Discussion |
| 11.20 - 11.50 | Refreshment break |
| 11.30 - 11.45 | COMPANY PRESENTATION: CINT |
| UNDERSTANDING BRAND VALUES | |
| 11.50 - 11.55 | Introduction by session chair Michihiro Ota, INTAGE, Japan |
| 11.55 - 12.20 | The global consumers’ view on corporate responsibility Nicola Lindsey, Evo, USA Lutfee Huang, Wisdom Asia, China |
| 12.20 - 12.45 | Building youth brands in a youthful country Dheeraj Sinha, Bates 141, India |
| 12.45 - 13.00 | Discussion |
| 13.00 - 14.15 | Lunch |
| THE BUSINESS OF MARKET RESEARCH: RECRUITING, DEVELOPING AND RETAINING TALENT | |
| 14.15 - 14.20 | Introduction by session chair Ken Leung, Bausch & Lomb Asia-Pacific, Hong Kong |
| 14.20 - 14.45 | Doing it How work experience plays a role in attracting talent to the market research industry Caz Tebbutt Dennis, Tebbutt Research, Fiji Islands |
| 14.45 - 15.10 | Is it time for a makeover? Arun Joshi, The Nielsen Company, EEMEA Aruni Ghosh, The Nielsen Company, UAE Rinku Patnaik, The Nielsen Company, India Soumya Mukherjee, NMIMS University, India |
| 15.10 - 15.25 | Discussion |
| 15.25 - 15.55 | Refreshment break |
| KEYNOTE INTERVIEW | |
| 15.55 - 16.00 | Introduction to keynote Marco Bevolo, Independent Author, formerly Director, Philips Design, Netherlands |
| 16.00 - 16.30 | KEYNOTE Richard Man Fai Lee Chairman & CEO, China Premium Lifestyle Enterprise, China |
| 16.30 - 16.40 | Q&A |
| 16.40 - 17.20 | PANEL DISCUSSION Learning from economic downturns Darryl Andrew, CEO, Synovate, China Peter Ong, Managing Partner, Gallup Singapore, HK, South-East Asia, Singapore Mitch Barns, President, The Nielsen Company, China Lifeng Liu, President, Ipsos in Greater China Cindy Hu, Manager, Trends Consumer Future, Consumer & Customer Insights, Nokia, China |
| 17.20 - 17.30 | PROGRAMME SUMMARY John Smurthwaite, Programme Committee Chair |
| 17.30 - 17.40 | CLOSING OF THE CONFERENCE John Marinopoulos, ESOMAR Council |
| 17.40 - 18.10 | FAREWELL DRINKS |