Asia Pacific 2010
Eyes on Asia
Kuala Lumpur / 25 - 27 April
Best of previous Asia Pacific papers
These papers have been chosen for their innovative thinking, outstanding quality and overall contribution to the event in which they were presented.
Asia Pacific 2010
- Listening to the sounds of silence
Shobha Prasad - Market research
The pathway from consumer needs to final products
Jun Zhang, Minghui Zhu, Qing Tan - Synergistic co-creation
A blend of art and science
Deepa Soman, Prakash Dadlani
Asia Pacific 2009
- From Bricolage to Pho
Vietnam as a model for global influences and assimilations at meal times
Alison Dexter, Bach Ngoc Hieu An - A-Ha
How to really move from a cost centre to a knowledge centre
Peter Harris - The evolving role of in-house market research professionals
From “reactive” to “proactive”
Andy Kung, Grace Tse
Asia Pacific 2008
- From bullock carts to techno toys
The telecom explosion at the base of the pyramid
Anjali Puri, Ruchika Gupta - Circuits of cool
How technology is changing young attitudes and behaviours
Ian Stewart, Graham Saxton - Dreaming of red mansions
Brand experience, emerging stories and the digital world
Lee Ryan, Lisa Li
Asia Pacific 2007
- Heidi and the Bollyblog
The people focussed approach
Ayobamidele Gnaedig, Alain Messerli, Natascha Lanzenauer - Engaging the new consumer
Lee Ryan, Mark Leong - Connecting with people in a fragmenting world
Expanding beyond consumerism
Murray Campbell