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Asian Brand Strategy – A New Paradigm for Boardrooms
Abstract
At the ESOMAR Asia Pacific Conference, Martin will provide his insights on branding in an Asian context, and how a rapid landscape is emerging between East and West. Martin Roll will present the Asian Brand Leadership model illustrating the paradigm shift Asian brands need to undertake to unleash their potential and challenge Western counterparts, and he will explore challenges and opportunities for Western brands in Asia. Martin Roll will illustrate how to employ branding as a catalyst for leadership and long-term performance through iconic Asian brand cases.
< BACKMartin Roll
Global Brand Strategist and bestselling author, Singapore
Martin Roll is a world-renowned thought-leader on value creation through excellent leadership driven by tremendous global experience and insights. He facilitates business leaders and organizations to think bold for future strategies. By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage. He is also author of the international bestseller “Asian Brand Strategy – How Asia Builds Strong Brands”.
The Boardroom View: Martin Roll delivers the combined value of an experienced international business strategist and a senior advisor to corporate boards and top-management teams of Fortune 500 companies. He is the CEO of VentureRepublic, a leading strategic advisory firm. Martin Roll also brings more than 15 years of management experience from the international advertising and branding industry. He holds an MBA from INSEAD.
Value-driven knowledge: Martin Roll offers rare but truly unique insights drawn from his experiences in advising boardrooms of global corporations for more than 15 years. He expertly strides the industry-academia continuum and delivers superior value to his global audiences. He is a frequent guest lecturer at leading global business schools INSEAD. Martin Roll, through his focus on nurturing leadership at the boardroom level, successfully guides corporations in enhancing shareholder value.
Impact-driven style: Martin Roll is not only a highly accomplished speaker and presenter but as well a talented and well trained moderator of panel discussions and roundtables. He is a valuable contributor to any senior management forum, conference or discussion on the subject of leadership, innovation, growth, organisational excellence and brand equity, its close link to management and how it drives outstanding performance through shareholder value.
New thinking: Martin Roll is the author of the international bestseller Asian Brand Strategy, a very compelling book of frameworks for creating successful Asian brand leadership and the winning formula for any boardroom. It has been named “Best Business Books 2006” by Strategy+Business magazine from global management consultancy Booz Allen Hamilton. His next book, due to be published in 2008, looks at value creation through brand equity and how this guides leadership and performance at boardroom level.
Culture-driven insights: Martin Roll represents a culturally diverse profile with his globe trotting career spanning different regions of the world. Currently based in Asia, he travels extensively to all parts of the world (500.000 miles yearly) and represents in-depth knowledge and perspectives of fast-growing Asia and its diverse opportunities and cultures. Many “experts” often fail to engage audiences due to lack of local knowledge and insights, and/or they address audiences in the West claiming to know Asia very well. But few actually have that expertise. Martin Roll effectively bridges this divide and mixes his strengths on boardroom integrity and global leadership experience with cultural-driven insights.
Thought-leadership: Martin Roll is regularly featured in a wide variety of media including most recently BBC World, Bloomberg, Reuters, CNBC, CNN, Asian Wall Street Journal, Chosun Ilbo, Yonhap News, Maeil Business, Korea Times, Bangkok Post, Channel News Asia, Singapore Straits Times, South China Morning Post, New Straits Times, Hindu Business Line, Economic Times India, WGSN, Hong Kong Business Review, Bangkok Business Week, BrandChannel, The Philippine Star.