GETTING INTIMATE
Bag stories
Greet SterenbergWendy Hesseling
Ute Rademacher
Abstract
Greet, Wendy and Ute shamelessly talked with women about the content of their bag. So did their partners around the world, from Shanghai to Stockholm. Bags from 15 countries will tell the stories of their owners. Female insights based on one of the most intimate accessories in a woman’s life: her handbag. An international perspective on a universal female bond (me and my bag) and cultural differences. Their learned that a handbag is not only full of secrets but also full of hidden needs. Getting curious?
Greet Sterenberg
Greet Sterenberg is owner of Spright Marketing Solutions and partner in WeJane, a company specialised in feminine insights, ideas and concepts. Greet has a degree in sociology and anthropology and has more than 20 years of experience in marketing and market research in FMCG, healthcare, durables and the service industry.
She worked for more than 12 years for Research International in different local and global roles as qualitative director, before she started her own companies in 2007. Greet’s key areas of expertise are branding and innovation.
Wendy Hesseling
Wendy Hesseling is free-lance marketing-communication consultant and partner in WeJane, a company specialised in feminine insights, ideas, and concepts. Wendy has a degree in communication sciences and worked for more than 20 years in advertising as strategy director with a focus on market research, strategic implementation and concept development. She worked with clients in FMCG, services, durables governments and NGO’s. Wendy’s key areas of expertise are brand building, innovation and communication.
Ute Rademacher
Ute Rademacher is business psychologist and founder of Colibri Research – an agency specialised on research-based strategy development based in Hamburg / Germany.
Ute holds a degree in psychology and a Ph.D. in Communication Sciences and is a certified Business Coach.
She has almost 20 years of expertise in qualitative-psychological market research and has been working for international key players such as Research International and Ipsos. Her last position was Director of Ipsos Qualitative in Germany before she started Colibri Research in 2007.
Her main focus is on brand and communication strategy as well as innovation.
Ute is also engaged in trainings on qualitative methods and Creative Business Coaching.
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