BASES
Website: www.bases.com
Contact details
Email info@bases.comCompany profile
BASES is the world’s leading sales forecasting system, helping our clients bring new products to market more successfully for 30 years. We integrate primary consumer research with marketing support plans to help our clients understand sales potential, and use advanced techniques and databases to consult on opportunities for improvement.Most of the world’s leading consumer marketers don’t go to market without knowing what we have to say about their new products. Why has BASES earned the trust of so many market leaders?
- Relevant Consumer Insights. Our experienced professionals listen to your business issues and develop recommendations that you can use.
- Powerful Databases. The breadth of BASES experience (over 65,000 new product concepts tested) allows our consultants to bring unique perspective that helps you make better decisions.
- Global Reach and Experience. BASES performs studies consistently around the world, and has offices in 22 locations globally.
- Exclusive Access to ACNielsen In-Market Data. With access to ACNielsen retail and panel data, we understand today’s consumers in ways that no other firm can.
- A Passion for Innovation. BASES uses its market leadership to continually invest in innovative tools and applications.
- Unmatched Accuracy. In over 1,400 verified cases globally, BASES forecasts average within 9% of actual in-market sales.
Our clients have learned that BASES is much more than just an accurate sales forecast. They use the BASES system to improve their consumer propositions, using BASES introSCAPE framework. They get actionable advice on improving their marketing plans. They learn how to improve their pricing strategies to improve profitability. They learn about their potential consumers and how to reach them. They learn where to place bigger bets and where to pull back. In short, they get better results from their innovation programs by partnering with BASES.
If you would like to experience the advantages of BASES, please contact one of our regional headquarters.
| Region | Contact | Telephone | Fax |
| North America | Mr Tim Willke |
+1 973 299 2247 |
+1 973 299 2270 |
| Europe, Middle East and Africa | Mr Steve Luebkeman |
+32 1083 2991 |
+32 1023 4303 |
| Latin America | Mr Ewald Burckhardt |
+52 55 5387 1051 |
+52 55 5580 5959 |
| Asia Pacific | Mr Marc Lagrois |
+81 3 5573 9412 |
+81 3 5573 0601 |