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Luxury brands

2007 events

Luxury –
what's it all about?

There was a time when the term ‘Luxury’ was applied to an exclusive group of products, targeted at an ‘exclusive’ group of people but nowadays even teabags and toothpaste can be called ‘luxury’.

Is the industry at risk of becoming a victim of its own success?

Give your luxury definition

Dinner sponsor

Ben Wood

Business Development Director, Added Value

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Ben has been with Added Value for over 10 years and transferred from the London office in 1998 to the luxury capital of the world Paris.

Ben partners a range of luxury clients across the spirits & champagne, fashion and automotive categories in the areas of innovation, segmentation, brand positioning, design development and retail strategy. Ben constantly challenges classic research techniques and practices to generate fresh and penetrating insights into the luxury consumer and category.

When Ben is not working/travelling, he likes to indulge in his other passions: his family, wine and surfing. He planted a micro vineyard in 2000 and is hoping to turn his coarse, barely drinkable vin de table into a majestic Cheval Blanc in the near future...