Beth Uyenco
Director of Research for MSN, Microsoft Corporation, USA
Beth Uyenco is Director of Research for Microsoft Digital; Advertising Solutions responsible for managing all its client-directed advertising research initiatives. Beth’s team focuses on establishing the value of brand messaging through MSN’s platforms as well as understanding how consumers interact with various messaging channels—both online and offline.
Prior to joining Microsoft she spent many years on the agency side most recently at OMD where she was U.S. Director of Strategic Research and Analysis. Before that she was Senior Vice-President of Research for Optimum Media, the media arm of DDB Worldwide, where she was responsible for managing all its media research operations. She also worked with a variety of clients both nationally and globally including McDonalds, Clorox, Wrigley, Johnson & Johnson, Hasbro, Dell Computers, Universal Pictures and ABC-TV Networks.
An active contributor to media industry efforts, Beth was chair of the Media Accountability Council of the Advertising Research Foundation and chairperson for the Agency Media Research Council and the media research committee of the AAAA. Beth is also a frequent speaker at leading media research industry events both in the U.S. as well as internationally. She was honored as Mediaweek’s Media All-Star for Research in 2002.
Beth has a bachelor’s degree in broadcast communications from the University of the Philippines and masters in telecommunications from Michigan State University.
With her husband, Steve, and two daughters, Lauren & Katie, she enjoys Chicago’s lakefront, its great restaurants, live theater, and modern dance companies.
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