Beyond the obvious
Freud and the wreckage of verbatims
Luigi Toiati
Focus, Italy
Luigi Toiati, co-founder and chairman of Focus SrL, Italy, is an internationally recognized qualitative marketing research consultant. His experience includes mass market, advertising, health and beauty, consumers products and food products. He counts amongst his clients: Procter & Gamble, IBM, Major Advertising Agencies (Saatchi & Saatchi, BGS D’Arcy, Publicis), Cartier, Wrangler, and many more.
Luigi is the Winner of AQR 2002 Prosper Riley Smith Award for the most innovative qualitative technique of the year, consisting in his “Tao Collage”, a semiotic grid to decode collages.
Prior to founding Focus SrL, Luigi served as qualitative consultant at ASM, Market Dynamics, RQ, Pragma, Mesomark. He also earned a degree in Sociology at Rome University, with a specialization in urban sociology. He taught urban sociology at the Architectural and Planning department at the same university. He also works as a sociologist in the Italian National Health Service, where he specialized in mental illness specifically consulting on synaesthesia in the elderly.
KEEP ME INFORMED |