AN ESOMAR WORLD RESEARCH FORUM
Branded goods
Prodimarques, the life of the brands
Gilles Pacault Abstract
An interesting action is happening: branded goods companies are joining forces in an attempt to create loyalty to brands in general, and to remind the values and the benefits of the manufacture brands. This presentation spotlights the successful French multi-brand campaign 2008 (outdoor poster and TV) featuring brands such as: Ballantine’s, Heineken, Boursin, Ariel, Fanta, Gillette, and many others.
Gilles Pacault
Gilles is Vice-President of Prodimarques (Association pour la promotion et la diffusion des marques de fabricants) since 2007 and President of the Marketing Committee Ilec (L’Institut de liaisons et d’études des industries de consommation) since 2005. He holds large experience with 2 multinational companies: 14 years at Unilever and 2 decades at Nestlé.
His expertise covers brand communication, corporative communication, public affaires and external relations with special attention to marketing and communication strategies in highly competitive markets.
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