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Official Knowledge Partner

AN ESOMAR WORLD RESEARCH FORUM

Successful branding

Ana Sofia Alves

Abstract

This presentation explores 3 dimensions:

1. A panoramic journey trough the KC brand portfolio
2. How KC brands are embracing mega trends such as health & wellbeing
3. A step forward in the baby care line: Huggies®, case study

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Ana Sofia Alves

In 2002, Sofia joined Kimberly-Clark Europe and has worked across multiple geographies and roles with them, including marketing activation roles in Germany, Holland and the UK. She is currently a Senior Marketing Manager for their Baby & Child Care Businesses, responsible for Brand Development, Innovation & Integrated Marketing Communications of a diverse portfolio of brands, including Huggies ®, Pull-Ups ® and Dryites ®.

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