• Overview
• Programme
• Venue
• Participating Companies
• Sponsorship
• Exhibition
• Marketing material

• Workshops
• Future Talent Meets the Industry

Buy conference papers

Gold Sponsor

Official Knowledge Partner

The pressure is on

Building innovation

Abstract

It may come as no surprise that research is seldom praised for its ability to nurture innovative ideas.  We’ve interviewed some international and UK-based clients and creative agencies about their experiences of research in idea development, and decided it’s time to take a fresh look at how researchers fit into this process.

Taking inspiration from the building industry, this paper looks at how researchers can make a more ‘constructive’ contribution to the innovation project team – and step out of the role of destructive delinquents…

< BACK

Lucy Blakemore

Following a degree in German and Italian at Oxford University, Lucy started her career in International Qualitative research at TRBI (now Synovate).  She has since worked both freelance and agency-side, and like many curious qual researchers has run projects on everything from investment funds to incontinence, in places as diverse as Siberia and Slough.
Lucy also holds a CIM Postgraduate Diploma in Marketing, and has recently started studying for a Psychology degree with the Open University.

< BACK