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Luxury brands

2007 events

Luxury –
what's it all about?

There was a time when the term ‘Luxury’ was applied to an exclusive group of products, targeted at an ‘exclusive’ group of people but nowadays even teabags and toothpaste can be called ‘luxury’.

Is the industry at risk of becoming a victim of its own success?

Give your luxury definition

Dinner sponsor

Catherine Jubin

Managing Director, The International Luxury Business Association

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Catherine Jubin started her career within the Fragrance Division of the L’Oréal Group. She spent seven years in various marketing capacities before becoming SVP International Marketing for Parfums Guy Laroche (turnover about € 150 million) in 89. After having created her own consulting company “Estampille” in 92, she joined the Yves Rocher Group in 96 as SVP Research and International Marketing for Fragrances, Make-up and Toiletries (turnover about € 530 million).

Since 1998 she is working as an independent consultant specializing in international strategy for companies and brands within the luxury industry, with references including Shiseido (Japan), Unilever (GB), Le Club des Créateurs de Beauté, Séphora, ST Dupont, Sonia Rykiel, Lise Charmel, Diptyque and Roland Berger & Partners.

From the experience she gained as an expatriate and during her studies in the USA, she was able to build, maintain and develop a large international network in the United States, Europe and Asia. This network culture, as well as her in-depth knowledge of a fast moving sector, convinced her that it could be possible to contribute to the development of luxury goods and services companies by offering them an original and dynamic “tool”. Her determination to set up a body serving companies in this sector led her to found the International Luxury Business Association in 2001.