Clara Origlia

President, Market Dynamics International, Italy

Founder and owner of Market Dynamics International , Milan, Italy - a leading edge, independent, and responsive research agency specializing in qualitative and strategic marketing research and in multi-country studies .

Clara is an eclectic consumer insights expert, a  trend analyst, a consultant in ‘cultures and strategies’, in sensory semiotics, design, architecture, and wellness.

Clara has been developing innovative interactive research approaches since the beginning of her career. She has a passion for, and a real talent in, developing multicultural and multidisciplinary approaches (Interactive Client Consumer Labs, International Expert Forums, Research & Design workshops, Vision Labs) to explore and implement the ‘potential’ of ideas, products, brands, places, services, internationally. She enjoys delivering ‘made to measure’ solutions, and being involved in highly personalized, challenging projects.

Clara introduced ethnography, productions and video reporting in her practice long before their use became widespread.

Involved in many educational activities promoted by ESOMAR since 1998, she has been a member of the Board since January 2003.

Italian, she lived at length in the US, London, Brussels and Paris. She is now based in France and Italy and works internationally.