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Panel Research 2007

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Cint is a software company providing CPX, the open marketplace for accessing respondents through online panels across the globe. Access directly to more than 150 panels owned by market research companies and media companies. More...

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eCGlobalPanel is pioneer and leader in building online panels and providing interactive market research services for Latin America, Iberia and the US Hispanic Markets. More...

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Client-managed proprietary online panels
A John Deere case study

Bryan Dorsey

Abstract

This case study describes the internal process of client-managed proprietary online panels. Through experiences within John Deere, topics addressed in this paper include: Initial motivations for building a panel; Selling the concept to management; Recruitment of panelists; Optimal size for a panel; Type of research conducted with panel; Study prioritization process; Resources required for panel; Supplier management; Incentives for panelists; and Evaluating the need of a panel vs. a community.

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Bryan Dorsey

Senior Online Market Analyst, John Deere Ag Marketing Center, USA

Bryan Dorsey, Senior Online Market Analyst, is responsible for managing online research projects for the Agricultural Division of John Deere. He has been instrumental in developing and expanding the use of Internet research throughout the organization with dealers, customers, and employees. Included in this development is the JD Panel, John Deere’s proprietary online customer panel. Dedicated to expanding the use of online research within the organization, Bryan has recently expanded the JD Panel application to additional domestic and international divisions within John Deere. Bryan received his undergraduate degree from Baker University and is currently pursuing a Masters degree from DePaul University within the focus area of online research and utilizing online communities for customer insights.