THE WIDER BUSINESS SPECTRUM
Client run panels & web 2.0
Aprille ByamJason Smith
Ellie Sykes
Abstract
In February 2007, Aprille Byam, Research Manager for Eastman Kodak's Consumer Digital Group, set out to connect with the company's inkjet target market and find out what really makes them tick. Eastman Kodak teamed with Vision Critical to create Print Rave, an online destination that integrated user communities into Vision Critical's Web 2.0 system used to conduct real-time online research. Vision Critical has over 200 leading brands using their technology to run their own panels. Our presentation will provide the learnings from these client run panels, reveal new research ground that is being uncovered and a case study presentation by Eastman Kodak who will give insight into how the panel is addressing business challenges.
Aprille Byam
Aprille Byam has been a member of the Business Research team at Eastman Kodak for 5 years. As a research manager, she has been involved in Eastman Kodak’s multicultural, youth, and web 2.0 marketing efforts, as well as worldwide segmentation and research on new product launches and tracking of marketing campaigns. Aprille grew up in the Rochester area and holds a BA in French from the University of Rochester and an MBA in Marketing from the University’s William E Simon Graduate School of Business.
Jason Smith
As President & COO of Vision Critical’s Panel Division, Mr. Smith serves as the driving force behind the company's custom panel technology, services, sales and marketing. Mr. Smith brings 13 years of Internet, sales, marketing and operations experience to Vision Critical from a number of leading private and public enterprises. He graduated with an honors Commerce degree (Marketing) from the University of British Columbia and studied at the IAG School of Management in Brussels, Belgium.
Ellie Sykes
Ellie is Vision Critical’s Community thought leader; working with clients to build vibrant and engaging, private online communities for insight purposes.
She has over ten years of experience partnering with clients to build brands, develop products, retain customers, evaluate communications, develop strategy, and facilitate change.
Ellie is a Certified Marketing Research Professional (CMRP) with a Post Graduate in Research Analysis.