CONGRESS 2009
LEADING THE WAY
ETHICALLY, RESPONSIBLY, CREATIVELY
MONTREUX / 15 - 18 SEPTEMBER
Overview
The economy is uncertain, marketing budgets are tight, competition is tougher than ever and public trust is fading. Focus is needed on navigating during uncertain times and leading the way.
In economic turmoil the accountability of market research in showing added value and return on investment is key. Implementing new consultancy-based skills in an ethical and creative way is essential.
The ESOMAR CONGRESS explores the challenges ahead for markets, business and society and how research provides ethical, responsible and creative food for thought, recommendations and guidelines to help lead the way for better decisions, better results and a better world.
Programme committee
Omar Mahmoud (Committee Chair)
Chief Market Knowledge
UNICEF, Switzerland
Carlos Fonseca
Senior Business Leader Market Intelligence, Planning & Insights
Mastercard, USA
Andera Gadeib
President & CEO
Dialego, Germany
Jeff Hunter
Director, Consumer Insights
General Mills, USA
Dave McCaughan
Strategic Planning Director
McCann Worldgroup, Asia-Pacific, Japan
Sheny Medani
Director
Market Decisions, South Africa
Anumita Sharma
Managing Director
The Third Eye, UK