CONSUMER INSIGHTS 2009
THE PRAGMATIC APPROACH
DUBAI / 9 - 11 FEBRUARY
Overview
With a changing research landscape there is an ever increasing demand from the ‘client side’ to go well beyond the delivery of pure research findings. The answer to this is to provide far more strategic and actionable thinking, linking research to the business ‘problem’ that needs to be solved.
Consumer Insights play a crucial role in this as it takes research findings to another level: transforming consumer research into value-adding insights that are aligned with business goals. This conference explores this pragmatic approach from 2 angles:
- INSIGHT GENERATION: tools & techniques, processes, how to distill insights from different pieces of research
- INSIGHT INTO ACTION: from Insight to execution
Programme committee
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Stephen Phillips (Committee Chair) Managing Partner, Spring Research, UK |
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Alison Bryant Research Director of Brand and Consumer Insights Digital Research, Nickelodeon/MTV Kids & Family Group, USA |
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Kristin Hickey Director, Ruby cha cha, Australia |
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Vaida Meskauskiene Senior Manager, NOKIA Consumer & Customer Insights (C&CI), Finland |
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Kalika Tripathi Regional Senior Manager Liabilities, HSBC Bank Middle East Dubai, UAE |