CONSUMER INSIGHTS 2009
THE PRAGMATIC APPROACH
DUBAI / 9 - 11 FEBRUARY
Are we prepared for the challenges ahead of us?
Silke MünsterAbstract
The current economic environment will also have impact on our Research Business. There is more need than ever before for a pragmatic approach. As a research industry we need to focus more on areas where we can proof that research makes a difference and adds value. This means we have to move even faster from consumer to business insights, from data delivery to strategic recommendations.
Silke Münster
Silke is Director Knowledge & Insights for Coca-Cola Europe Group, responsible for coordinating European research in all areas. Before she took over this role she was Director Knowledge, Insights and Planning for the German Coca-Cola Business. In her 10 years with the Coca-Cola Company she had various roles within Research and Marketing.
Münster started her career on the Supplier side at Research International where she gathered experience in Media Research, research for FMCG companies and Business to Business.
She studied Mathematics, German and Economies at Ruhr Universität Bochum and holds a diploma in Mathematics.