CONSUMER INSIGHTS 2009
THE PRAGMATIC APPROACH
DUBAI / 9 - 11 FEBRUARY
Turning Insight Into Action: Using Web Technology to Meet Research Needs
Helen Sell, Senior Manager of Consumer Research, NakheelBen Smith, Director EMEA, Vovici
Abstract
Meeting the needs of the consumer is a challenge in established markets. Translate that to a rapidly expanding market like Dubai, and an industry like real estate and the challenge increases. Innovative solutions and the use of technology have laid the foundations to fulfill Nakheel’s ambitions for true consumer centricity. As fundamental building block to gain control over consumer feedback processes, Nakheel explains it reasons for investment in Vovici’s Survey Software and Enterprise Feedback Management tool.