CONSUMER INSIGHTS 2009
THE PRAGMATIC APPROACH
DUBAI / 9 - 11 FEBRUARY
Programme
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| SUNDAY 8 FEBRUARY |
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| WORKSHOP | |
| 09.00 - 17.00 | Semiotics (2 Days) - Day 1 Cultural insight for enhanced communication |
| MONDAY 9 FEBRUARY |
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| WORKSHOPS | |
| 09.00 - 17.00 | Semiotics (2 Days) - Day 2 Cultural insight for enhanced communication |
| 09.00 - 17.00 | Insight Generation Understanding insight driven innovation |
| 16.00 – 19.00 | Conference registration |
| 19.00 – 20.00 | Welcome reception |
| TUESDAY 10 FEBRUARY |
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| Conference day one Exhibition Networking drinks |
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| 09.00 - 09.05 | Opening by ESOMAR |
| 09.05 - 09.15 | Introduction to the Programme Stephen Phillips, Programme Committee Chair |
| 09.15 - 09.20 | Introduction to Opening Guest Speaker Alison Bryant, Research Director of Brand and Consumer Insights, Digital Research, Nickelodeon/MTV Kids & Family Group, USA |
| 09.20 - 09.50 | Opening Guest Speaker Jane Gould, VP of Consumer Insights, Nickelodeon/MTV Kids and Family Group, USA |
| 09.50 - 10.00 | Q&A |
| 10.00 - 10.45 | Refreshment break |
| 10.25 - 10.40 | COMPANY PRESENTATION Tobii Technology Eyeing the consumer – eye tracking case studies Johanna Fyrbjörk, Director Market Research Products, Tobii Technology, Sweden |
| INSIGHT GENERATION | |
| 10.45 - 10.50 | Introduction by session chair Alison Bryant, Research Director of Brand and Consumer Insights, Digital Research, Nickelodeon/MTV Kids & Family Group, USA |
| 10.50 - 11.15 | The “insight” story An in-depth understanding of interpretation of “insight” among clients and marketing research professionals Suresh Ramalingam and Aruni Ghosh, Customized Research (Middle East, North Africa and Pakistan) The Nielsen Company, UAE |
| 11.15 - 11.40 | Reality YOUTH research The Arabian YOU (TH) Tube! Tammy Jalboukh and Ambrish Chaudhry, TNS, Middle East and Africa |
| 11.40 - 12.05 | Musical Insights An effective methodology to capture similarity of personality traits Sanjay Datta, ITC, India Uttam Sarkar, Indian Institute of Management Calcutta, India |
| 12.05 - 12.30 | “Boy culture” An ecological systems approach to generate insights Marsha E. Williams, Harvest Research Group, USA |
| 12.30 - 12.50 | Discussion |
| 12.50 - 14.20 | Lunch |
| 14.00 - 14.15 | COMPANY PRESENTATION Maktoob Research |
| INSIGHT CO-CREATION | |
| 14.20 - 14.25 | Introduction by session chair Kristin Hickey, Director, Ruby cha cha, Australia |
| 14.25 - 14.50 | Interactive co-creation Bridging consumers’ imagination and prospective trends to generate breakaway insights Catherine Roty, Technical Centre, France Emilie Labidoire, Repères, France Maryline Passini, Proâme, France |
| 14.50 - 15.15 | Netnography research Community insights in the cosmetic industry Michael Bartl and Steffen Hück, HYVE, Germany Stephan Ruppert, Beiersdorf, Germany |
| 15.15 - 15.40 | I sleep with my mobile Insights throughout social network Alexandre Crivellaro and Celina Maki Takemura, IBOPE Media, Brazil |
| 15.40 - 16.00 | Discussion |
| 16.00 – 16.30 | Refreshment break |
| 16.30 - 16.35 | Introduction to Connecting Insights Kristin Hickey, Director, Ruby cha cha, Australia |
| 16.35 - 17.00 | Connecting insights Johannes Hartmann, Unilever, Netherlands Cristina Balanzo, McCann Erickson, Spain |
| INTERACTIVE SESSION | |
| 17.00 - 18.00 | Co-creating insights Putting the customer at the heart of your business Andrew Needham and Philip McNaughton, Face, UK |
| 18.00 - 19.00 | NETWORKING DRINKS |
| WEDNESDAY 11 FEBRUARY |
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| Conference day two Exhibition Farewell drinks |
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| 09.00 - 09.05 | Introduction to Guest Speaker Vaida Meskauskiene, Senior Manager, NOKIA Consumer & Customer Insights, Finland |
| 09.05 - 09.35 | Guest Speaker Are we prepared for the challenges ahead of us? Silke Münster, Director Knowledge, Insights and Planning Europe, Coca Cola, Germany |
| 09.35 - 09.45 | Q&A |
| 09.45 - 10.30 | Refreshment break |
| 10.10 - 10.25 | COMPANY PRESENTATION Vovici Turning Insight Into Action: Using Web Technology to Meet Research Needs Helen Sell, Senior Manager of Consumer Research, Nakheel Ben Smith, Director EMEA, Vovici |
| INSIGHT ACTIVATION | |
| 10.30 - 10.35 | Introduction by session chair Vaida Meskauskiene, Senior Manager, NOKIA Consumer & Customer Insights, Finland |
| 10.35 - 11.00 | Say CHEESE! Rajesh Parupalli, Kraft Foods Middle East & Africa, Dubai, UAE |
| 11.00 - 11.25 | Mastering insights that pay Tying the knot with insights: the ingredients of a successful segmentation Tony Costella, Sonali Desai and Koen De Vos, MasterCard Worldwide, Belgium Julian Bond, Tim O’Brien and Sam Davis, Research International, UK |
| 11.25 - 11.50 | The insightful museum How to create a customer centred marketing strategy Sanna-Mari Jäntti, Kiasma Museum of Contemporary Art, Finland Channe Järn, Dagmar, Finland |
| 11.50 - 12.00 | Discussion |
| 12.00 - 13.30 | Lunch |
| INSIGHT TRANSLATION | |
| 13.30 - 13.35 | Introduction by session chair Kalika Tripathi, Regional Senior Manager Liabilities, HSBC Bank Middle East Dubai, UAE |
| 13.35 - 14.00 | F1 racing for insights Defining connections between F1 racing readers and sponsors in Formula 1 Mitra Powell, Veritas, UK Tim Bulley, Haymarket Worldwide, UK Damien Reid, The Media Factory FZ, UAE |
| 14.00 - 14.25 | Making a difference with consumer insights Social marketing for behavioural change – insights, interventions and impact Vivek Banerji, Angela Spatharou, and Takashi Takenoshita, McKinsey & Company, UK |
| 14.25 - 14.50 | Circling the square Converting consumer insights into actionable recommendations Crystal Nathan, The Nielsen Company, Australia Johanna Campbell, Danone, Australia |
| 14.50 - 15.15 | Beyond words New partnerships in translation Lucy Blakemore, Gravity, UK Lekshmy Parameswaran and László Herczegh, Fuelfor, Spain |
| 15.15 - 15.30 | Discussion |
| 15.30 – 16.00 | Refreshment break |
| 16.00 - 16.40 | PANEL DISCUSSION “Insight” the future Moderated by: Stephen Phillips, Managing Partner, Spring Research, UK Panelists: Alison Bryant, Research Director of Brand and Consumer Insights, Digital Research, Nickelodeon/MTV Kids & Family Group, USA Kristin Hickey, Director, Ruby cha cha, Australia Vaida Meskauskiene, Senior Manager, NOKIA Consumer & Customer Insights (C&CI), Finland Kalika Tripathi, Regional Senior Manager Liabilities, HSBC Bank Middle East Dubai, UAE |
| 16.40 - 16.50 | PROGRAMME SUMMARY Stephen Phillips, Programme Committee Chair |
| 16.50 - 17.00 | CLOSING OF THE CONFERENCE |
| 17.00 - 17.30 | FAREWELL DRINKS |