Consumers going online
Balázs KertészAbstract
The demand of online patient communication- Online patient communication is good business on one hand while undertaking social responsibility on the other.
- Pharmaceutical companies can make contact with the patients and influence them without promoting the drugs.
- Meanwhile the need for online information on healthy lifestyle, prevention, diseases and possible therapies is increasing rapidly.
- It is important to know who we can address this way, what kind of information is needed and trusted, what kind of portals, websites can be successful in the long run.
- This paper focuses on chronic patients. The results and conclusions are based upon primary market researches among them.
Balázs Kertész
Date of birth: 23 September 1974
Highest Level of Qualification: masters degree in economics
Current job: research director at Szinapszis Market Research & Consulting, Hungary
Has been working on the field of MR since 1998. Started as market analyst preparing studies based upon quantitative data. Later became the research director of the company governing the whole market research process. Took part in more than 500 research projects. Main field of interest is pharmaceutical market researches. Member of ESOMAR and the company representative in the Hungarian Market Research Association.
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