Creativity
Channelled for business success
Eric de Rugy
Abstract
Too often advertisers have had to choose between data loaded (laden?), inspiration free communications plans or unfounded, richer but riskier routes. Né Kid’s presentation illustrates how some tools today offer rational support behind creative business solutions, allowing brands to develop entirely new ways of efficiently engaging the consumers.
Eric de Rugy
Ne Kid, France
A graduate of France’s top business school HEC, Eric worked at Burnett and CLM/BBDO. He founded Le Lab in 1993, sold it to CIA in 1998 and remained CEO of Mediaedge:cia after the WPP takeover in 2001.
In 2006 Eric was hired by Naked to launch their French operation.
A highly respected authority on the French media market and a strong advocate of brand differentiation, Eric is a true Parisian who enjoys cinema d'auteur, strange ties and gourmet food.
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