Creativity
Finding better ideas and more powerful solutions
| MONTREAL / 22 SEPTEMBER 2008 In combination with Congress 2008 |
Registration |
Workshop overview
This workshop will explore the value and benefits which creative thinking can bring to market research. Learn what creativity is and how it can benefit your business and deliver more effective teamwork. Discover how to apply creative thinking to the market research process (from project design to solution finding on both qualitative and quantitative projects) to deliver better insights and recommendations.
You can expect to:
- Obtain a broad introduction to the subject
- Learn a framework for creative thinking
- Adopt & experience creative tools and techniques to use in your work
- Apply to the total research process from optimising the brief to delivering recommendations
- Apply to building and managing effective teams
Level
Intermediate to advanced
Workshop leaders
Linda Caller
Managing Director, Thought Agents, UK
Sandra Minnee
Managing Director, Professional Strategies, Netherlands
ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.
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