Programme

Morning

• Value & benefits of creative thinking for market research
• Definitions of creativity
• Application to market research:
  • Frameworks for creative thinking
  • Divergent & convergent thinking
  • Creative problem solving
  • Creative tools & techniques

Afternoon

• Styles of creative problem solving
• Building effective thinking teams
• How to apply in my work

Testimonials

Some of the feedback received from past participants:

“Good overview of creative techniques. Good materials. Lot of Bibliography”

“It works well! Very good participation and feel very engaged”

CREATIVITY
Finding better ideas and more powerful solutions

ATHENS / 13 SEPTEMBER 2010 In combination with Congress - Odyssey 2010

Registration available soon

Workshop overview

This workshop will explore the value and benefits which creative thinking can bring to market research. Learn what creativity is and how it can benefit your business and deliver more effective teamwork. Discover how to apply creative thinking to the market research process (from project design to solution finding on both qualitative and quantitative projects) to deliver better insights and recommendations.

You can expect to:

• Obtain a broad introduction to the subject
• Learn a framework for creative thinking
• Adopt & experience creative tools and techniques to use in your work
• Apply to the total research process from optimising the brief to delivering recommendations
• Apply to building and managing effective teams

Level

Intermediate to advanced

Workshop leaders

Linda Caller
Managing Director, Thought Agents, UK

Sandra Minnee
Managing Director, Professional Strategies, Netherlands

ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.