ESSENTIAL BRAND MEANING
David Cousino
Global Category Deodorants, Unilever, UK
David Cousino has been with Unilever since 2000, working in Consumer & Market Insight in various personal care categories. David started with Unilever in Chicago, IL working across the categories of hair care and deodorants. He then moved to New York City to establish a consumer insight group for Unilever Cosmetics International, working on the fine fragrance business across the prestige houses of Calvin Klein, Vera Wang, Chloe, Lagerfeld and Cerruti.
Upon the sale of Unilever Cosmetics to Coty, Inc in 2005, David relocated to London to lead the consumer insight function globally across Unilever's deodorant business on the brands of Axe, Rexona, Dove, and Impulse.
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