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The pressure is on

Designing the future

Kasper Eis

Abstract

'Differentiate or die': Survival in an era of heavy price competition in the audio/video market. At Bang & Olufsen innovation is a key philosophy in both product design, engineering and marketing. Learn how Bang & Olufsen uses research as a powerful driver of innovation, both in developing products - and in marketing these products to consumers. At Bang & Olufsen our vision is to have courage to constantly question the ordinary in search of surprising, long lasting experiences.

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Kasper Eis

Current Global Head of Marketing at Bang & Olufsen – managing one of the most innovative brands in Europe. His professional background covers: management consulting experience from PA Consulting Group, specialising in business development, process development, sales and marketing. Previous experience: from the American consumer goods giant, Procter & Gamble, with marketing, sales and process optimisation. He holds a Master degree in International Technology Management (Industrial Engineering), including study- and work experiences from France, Australia and USA.

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