Dirk Lorré

Cofounder, Kids2, Belgium

Born in The Golden 60’s.
Dirk Lorré is a PHD in psychology and psychotherapy. He is a consumer psychologist, fascinated by discovering the motives of human behaviour and the structure of social systems.
In 1990 he founded Censydiam for Kids: the first qualitative research agency on the main land with a focus on kids, teens and families. He is also cofounder of Kids2, the communication agency for kids and their family.
In the recent past he co-founded Brandstrategists: a network of strategists dealing with brand and product development. He developed the method of “connecting statements” as an efficient process to coach brand teams during the development marketing concepts.

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