Do I want to be beautiful?
Dieter KorczakAbstract
Beauty has been of major concern to people since ancient times. Think for example of the Greek statues. But in the 21st century beauty seems to have become a hype. Perfectly styled female and male bodies and faces flood not only Playboy magazines and Pirelli calendars but the whole range from yellow press to soap operas.And it is nearly never natural beauty. It is hard to fine a celebrity which has not supported his/her image by the help of cosmetic surgery. Madonna, Britney Spears, Danni Minogue, Paris Hilton, Pamela Anderson, Cher, Michael Douglas and even Robert Redford have done it. Cosmetic surgery has become big business. For Germany, the sales can be estimated around 700 millions Euro in 2006. There are 2000 physicians which offer cosmetic surgery in Germany. Does this supply meets the needs and demand? A survey with 620 patients and 150 cosmetic surgeons. gives answers. I will show how patients search for the ‘right’ doctor, how they make their decision and how happy they are with the result.
Dieter Korczak
Dieter Korczak is a well-known German sociologist and health care researcher. His filed of interest covers a broad range of fascinating subjects like societal and future trends, beauty and poverty, manipulation and education, health and disease. He recently edited a book on nanotechnology and wrote an article on public and social research for the Esomar market research handbook. He is running his own independent market and social research company since 23 years. The company clients list includes the EU Commission as well as several Federal German Ministries or blue chip pharmaceutical companies.
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