Dominique Mabru
Marketing Research Director, Philip Morris Asia, Hong Kong
Dominique is the Director of Marketing Research for the West Asia region at Philip Morris International, one of the leading international tobacco companies.
He is responsible for the generation of consumer insights and their activation leading to the development of marketing strategies intended for adult smokers living in a very diverse mix of markets.
Dominique has 19 years of marketing research experience spanning across 95 markets (97 more UN country members to go!), including 7 years with the world’s largest custom market research agency of the time and over 5 years with a Fortune 500 FMCG company prior to joining Philip Morris International in 2000.
He holds a Master in Business Administration from the University of Ottawa, Canada and a business degree from Sup de Co Reims, a leading French business school.
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