THE ESOMAR EXCELLENCE AWARD FOR STANDARDS OF PERFORMANCE IN MARKET RESEARCH |
Dr Jan Hofmeyr
Global Head of Insights, Synovate, South Africa
‘The inventor of the Conversion Model and the Brand Value Creator’
Doctorate in psychology of religious belief, University of Cape Town, 1979.
Professional Achievements
- Inventor of the Conversion Model and the Brand Value Creator
- Speaker at conferences and seminars internationally
- Author of ‘The Cynics Guide to the Stock Exchange’ and ‘Religion, Intergroup Relations, and Social Change in South Africa’
- Co-author of ‘Hofmeyr and Rice: Commitment-Led Marketing’ (Wiley and Sons, 2001)
- Published in many academic and industry publications
What the Industry said
‘’Jan is a thought leader in the marketing world, continuously ahead of his time in his thinking and application of marketing and marketing research. He has successfully taken his market leading ideas to market which have resulted in multi-million dollar industries’’.
‘’Today, the ‘Conversion Model’ is the market leading measure of brand equity. Close behind is ‘Brand Value Creator’ which takes marketing research into the realm of consultancy’’.
‘’Developments put in place by Dr Hofmeyr have changed the way marketers and market researchers go about their business. His measurement of consumers psychological attachments to brands and the development of exceptional measurement tools has changed the way in which the industry thinks about brands’’.
Contributions to ESOMAR
- Paper ‘The Impact of Consumers’ included in the ESOMAR Best Practice in Market Research’ book
- Conference speaker
Awards
- Best Paper Award at the annual convention of the South African Marketing Research Association in 1989
- ESOMAR Industry Award and ESOMAR Best Paper for ‘The Impact of Consumers - Commitment to Existing Brands on New Product Launch Strategies’ in Paris, 1999
- Janus Award for Marketing Research Excellence (South African Marketing Research Association Industry Award), 2000
- T-Systems Award for Innovation (South Africa), 2003
- Winner: Aegis Company Award for Innovation, 2007