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Panel Research 2007

2007 events

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Cint is a software company providing CPX, the open marketplace for accessing respondents through online panels across the globe. Access directly to more than 150 panels owned by market research companies and media companies. More...

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eCGlobalPanel is pioneer and leader in building online panels and providing interactive market research services for Latin America, Iberia and the US Hispanic Markets. More...

Good quality, good business

Duplication & multi-source online panel recruitment
Real quality differences or idle rumours?

Kristof De Wulf & Sam Berteloot

Abstract

This paper sheds a first light on the question whether or not the recruitment type of access panel members as well as duplication (i.e. respondents belonging to multiple panels) really makes a difference in terms of the quality of the research data obtained. A first major implication of this study is that we should not be too concerned about the fact that people join multiple panels as their quality is not inferior to people who have only joined one panel. A second major out-take we can derive from our results is that multi-method recruitment for building online panels is not a necessary condition for building a good quality panel.

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Kristof De Wulf

XL Online Panels, Belgium

Kristof De Wulf is CEO of XL Online Panels and associate professor of marketing at Vlerick Leuven Gent Management School. At the business school, Kristof is academic chairman of the Vlerick Brand Management Centre. He is also member of the executive committee of the European Marketing Academy, an active member of the Belgian Marketing Foundation, and ESOMAR member. Kristof holds a degree of Applied Economic Sciences obtained at the University of Antwerp, a degree of Master in Business Administration from the same university, and a doctoral degree in Economic Sciences obtained at Ghent University.

Sam Berteloot