David Smith
Director, DVL Smith Group, UK
David has 25 years marketing intelligence experience, most recently as CEO of a UK top ten market research agency.
David holds a PhD in Organisational Psychology from the University of London. He is a Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing, and is also a Fellow of the Institute of Management Consultants.
He is a Professor at the University of Hertfordshire Business School and a former Chairman of the UK Market Research Society.
He has won numerous awards from the Market Research Society, ESOMAR and other bodies, and holds the MRS Silver Medal.
He is the author of ‘Inside Information – Making Sense of Marketing Data’ and ‘The Art & Science of Interpreting Market Research Evidence’.
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