DVLSmith

Director, DVL Smith Group, UK

The session will be conducted by Dr David Smith, who is a Director at DVL Smith Group and a Professor at the University of Hertfordshire Business School. He is a former Chairman for the Market Research Society in the UK, and has been recently awarded ESOMAR’s John Downham Award for Excellence in the field of adopting a more ‘holistic’ approach to the analysis of marketing intelligence and the key business evidence.  
David has 25 years marketing intelligence experience, most recently as CEO of a UK top ten market research agency.
David holds a PhD in Organisational Psychology from the University of London. He is a Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing, and is also a Fellow of the Institute of Management Consultants.
He has won numerous awards from the Market Research Society, ESOMAR and other bodies, and holds the MRS Silver Medal.
He is the author of ‘Inside Information – Making Sense of Marketing Data’ and ‘The Art & Science of Interpreting Market Research Evidence’.

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