ESSENTIAL BRAND MEANING
Keynote Interview
Abstract
Eddie Roschi from Le Labo Fragrances New York is reinventing and revolutionising the Fragrance Industry around the world. His inspiring view and provocative ideas about the industry will be exposed in a fantastic interview performed by Marco Bevolo, Director Foresight and Trends, Philips Design The Netherlands.EDDIE ROSCHI
Co-founder, Le Labo Fragrances
Edouard Roschi is the co-founder of Le Labo fragrances New York. He holds an MBA from INSEAD, worked for 4 years with Firmenich in Geneva as Commercial Director for Fragrances for North Africa and Middle East and 4 years at L'Oreal as International Marketing Director for the Emporio Armani and Armani Exchange fragrance brands.
The concept behind Le Labo fragrances, founded by Eddie Roschi and Fabrice Penot, is "to enable people to access the art of perfume in a setting inspired by a perfumer's lab".
Marco Bevolo
Director Foresight and Trends, Philips Design
Marco Bevolo joined Philip Design in 1999, assuming responsibility for the cultural trend research program. He was instrumental in the creation of CultureScan, an ongoing trend forecasting research project investigating cultures, aesthetics and design at regional and global level. He was promoted to Design Director in 2003, and now concentrates on communication and cultural trends as well as media relations.
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